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TOP / NEWS
New Rimowa colors and the latest collaborative models can be ordered at the world’s fastest pace! Pop-up at Isetan Shinjuku Store
NEWS

New Rimowa colors and the latest collaborative models can be ordered at the world’s fastest pace! Pop-up at Isetan Shinjuku Store

New Era® and MR. BROTHERS CUT CLUB collaborate for the first time! The second collaboration project for the 10th anniversary of the company’s founding
NEWS

New Era® and MR. BROTHERS CUT CLUB collaborate for the first time! The second collaboration project for the 10th anniversary of the company’s founding

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!
NEWS

Ploom Aura, the new heated tobacco device in the Ploom series, and Evo, a new stick brand!

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!
NEWS

The new heated cigarette ” Lil’ Hybrid 3.0 ” goes on sale April 15!

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.
NEWS

Ploom’s Camel has a new flavor! Camel Smooth” with a subtly sweet flavor.

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!
NEWS

IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!

Ploom X ADVANCED device “SPECIAL EDITION STRIPE BLUE BY KOSUKE KAWAMURA” in collaboration with creator Kosuke Kawamura!
NEWS

Ploom X ADVANCED device “SPECIAL EDITION STRIPE BLUE BY KOSUKE KAWAMURA” in collaboration with creator Kosuke Kawamura!

“Ploom X ADVANCED” limited-quantity colored device priced revised to $980!
NEWS

“Ploom X ADVANCED” limited-quantity colored device priced revised to $980!

Ploom’s Mobius and Camel have been redesigned! Redesigned and finally equipped with the long-awaited Clean Seal!
NEWS

Ploom’s Mobius and Camel have been redesigned! Redesigned and finally equipped with the long-awaited Clean Seal!

JT’s Ploom X ADVANCED and rock band Novelbright have collaborated on a limited edition panel!
NEWS

JT’s Ploom X ADVANCED and rock band Novelbright have collaborated on a limited edition panel!

New IQOS “TEREA” flavor “Riviera Pearl!
NEWS

New IQOS “TEREA” flavor “Riviera Pearl!

The Ploom X ADVANCED “SPECIAL EDITION RED BY ORA ITO” in bright red is available again in limited quantities!
NEWS

The Ploom X ADVANCED “SPECIAL EDITION RED BY ORA ITO” in bright red is available again in limited quantities!

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RANKING NEWS

  • Mercedes-Benz Unveils the New S-Class! With the Most Extensive Redesign in History, It Combines Design, Intelligence, and Comfort Mercedes-Benz Unveils the New S-Class! With the Most Extensive Redesign in History, It Combines Design, Intelligence, and Comfort
  • The “IQOS ILUMA i Remix Model” Is Now Available! A Unique New Model That Expresses Shifts in Light and Color Has Arrived The “IQOS ILUMA i Remix Model” Is Now Available! A Unique New Model That Expresses Shifts in Light and Color Has Arrived
  • Tudor has unveiled the 39mm chronograph "Black Bay Chrono 39 'Bumblebee'!" Tudor has unveiled the 39mm chronograph "Black Bay Chrono 39 'Bumblebee'!"
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • S.T. DUPONT Unveils a New Collection Inspired by DC's Iconic Characters! S.T. DUPONT Unveils a New Collection Inspired by DC's Iconic Characters!
  • IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world! IQOS ILUMA i Series Limited Edition Designs Now Available! First to be released in Japan before the rest of the world!
  • To celebrate the 50th anniversary of “Eco-Drive,” Citizen is hosting a commemorative event where you can experience its history and appeal! To celebrate the 50th anniversary of “Eco-Drive,” Citizen is hosting a commemorative event where you can experience its history and appeal!
  • Tatras is currently hosting a 2026 Spring/Summer pop-up event at Isetan Shinjuku, where you can be among the first to experience the resort style! Tatras is currently hosting a 2026 Spring/Summer pop-up event at Isetan Shinjuku, where you can be among the first to experience the resort style!
  • The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed! The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed!

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  • How to choose socks to match your suit [ What are the different values between Japan and the West?
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  • What are 7 things that make the Converse “Chuck Taylor CT70” different from the current All Star?
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