glo™ Launches “Daily Atelier,” a Co-Creation Program with Artists and Artisans! The First Collaboration Features Traditional Craftsman Yasuhito Yonehara

British American Tobacco Japan G.K., the company behind glo™, will launch “Hibi no Atelier,” a co-creation program with artists and artisans, this summer.As the first installment of the program, the company will release a limited-edition design model—the “glo™ Hilo SUMMER EDITION Designed by ^{Yasuhito Yonehara} *1”—from the “glo™ Hilo” and “glo™ Hilo Plus” lines, created in collaboration with Kyoto-based traditional craftsman Yasuhito Yonehara.Pre-sales will begin on Friday, June 19, 2026, at the glo™ Store Ginza, and the product will be available for purchase on the glo™ & VELO official online shop starting Wednesday, July 1. Sales will end once stock is depleted.

What is 'Daily Atelier,' promoted by glo™?A program focused on the 'fusion of everyday life and art,' bringing artistic expression into daily life through co-creation with artists and artisans

The “Daily Atelier” program promoted by glo™ focuses on the “fusion of everyday life and art” rooted in daily living. Through co-creation with artists and artisans, the program brings these artistic expressions into people’s lives in the form of products and experiences.Under the concept “Art is in Everyday Life” , this program aims to make art feel more accessible by offering it not just as something to be viewed in a museum, but in forms that can be used and touched.

“Daily Atelier” will launch in full in the summer of 2026 and will roll out various projects and campaigns throughout the year.Moving forward, we plan to hold open calls for a diverse range of artists and creators who resonate with the concept “Art is in Everyday Life,” and we intend to collaborate with them to create various initiatives, including the design of limited-edition devices, as well as the production of events and campaigns.

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Just by changing your perspective a little, or altering the way you perceive things, art appears right before your eyes.Through co-creation with artists, artisans, and creators, glo™ transforms familiar objects, repetitive gestures, and ordinary daily experiences into a sense of anticipation for the birth of a new culture. That is “Daily Atelier”—art is found in everyday life.

”Limited-Edition Device ‘glo™ Hilo SUMMER EDITION Designed by ^Yasuhito Yonehara*1’”

This product is a limited-edition design model developed under the concept of “A Beautiful Summer Night Sky in My Memories” , created in collaboration with Kyoto-based traditional craftsman Yasuhito Yonehara.For this design, inspired by the summer night sky, the sparkle reminiscent of the Milky Way and the Summer Triangle is expressed through gold and silver accents, much like the foil-stamped folding fans crafted by Mr. Yonehara. The design features a deep black base with delicate light seeming to emerge from it.A scene from a Japanese summer, shifting from the heat of the day to the coolness of the night. While expressing the quiet beauty found within those memories, this project views the heat-not-burn tobacco device—used in daily life—as a new medium for expression , representing a fresh attempt to convey the Japanese aesthetic sensibility.

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Profile of Yasuhito YoneharaA Traditional Craftsman Specializing in 'Foil Stamping' on Kyoto Fans, Who Also Creates Fans for General Use

A traditional craftsman based in Kyoto.As a craftsman specializing in “foil stamping,” primarily on Kyoto-style folding fans, he continually explores the value and identity that traditional crafts can convey in the modern world, and creates and sells products and works based on this philosophy. Since 2009, he has studied under Traditional Craftsman Shinji Yonehara, mastering the foil-stamping techniques for Kyoto folding fans. Currently, he also creates folding fans for general use, applying the foil-stamping techniques traditionally used in the arts and performing arts, such as the tea ceremony and Noh.

”Limited-Edition Device Launch Campaign”

As part of the campaign for the limited-edition “glo™ Hilo x Yasuto Yonehara Summer Edition” device being released this time, an immersive digital experience via AR will be available starting Friday, June 19, at . ^{By accessing the QR code or URL*2} from a smartphone, a world inspired by Mr. Yonehara’s vision of a summer night sky unfolds, allowing users to virtually experience the product’s concept of “a beautiful summer night sky in one’s memories.” This initiative goes beyond a physical experience to express the product’s worldview through an immersive digital world that fuses art and technology.

”Limited-time pop-up event ‘glo™ Summer Lounge’”

As part of the current “Daily Atelier” initiative, the limited-time pop-up event “glo™ Summer Lounge” will be held in Harajuku, Tokyo, from Friday, June 19, 2026, to Sunday, June 28, 2026.Based on the concept “Step away from the heat and the hustle and bustle, just for a little while,” the event features a space inspired by traditional Japanese teahouses, complete with special seating incorporating Japanese paper umbrellas and tatami mats. It offers a place to take a breather amid the urban summer.In addition to a special exhibition of the “glo™ Hilo SUMMER EDITION Designed by ^{Yasuhito Yonehara*1},” the venue will offer refreshments specially selected for this event. Visitors can experience the aesthetic of a Japanese summer alongside the philosophy proposed by “Daily Atelier”: “Art is found in everyday life.”The event is free and open to all smokers aged 20 and older.

Dates: June 19 (Fri) – June 28
Hours: 10:00–21:00
Venue: Takeshita-guchi Park, 1-8-6 Jingumae, Shibuya-ku, Tokyo

Product Overview: ‘glo™ Hilo SUMMER EDITION Designed by ^{Yasuhito Yonehara*1} ’

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*1 This means the product is available in limited quantities, not for a limited time.Sales will end once stock runs out.
*2 The official online stores are as follows:
glo™ & VELO Official Online Shop
Official glo™ Yahoo! Store
Official glo™ Rakuten Ichiba Store
Also available on Amazon
*3 Based on in-house testing of devices immediately after manufacturing. This refers to the time required to charge the device from a fully discharged state to a full charge. The charging time may vary depending on the battery’s age and ambient temperature.
*4 Based on in-house testing of devices immediately after manufacture. This refers to the time required to charge from a fully discharged state to 80% charge, and the time required may vary depending on the battery’s age and ambient temperature .
*5 The number of sessions is based on in-house testing of a fully charged Hilo device or glo™ Hilo Plus charging case, and may vary depending on individual usage patterns.