As a principal partner of the world-famous racing team McLaren Racing, BAT Japan will launch the most premium device in the history of glo™, incorporating the McLaren Racing worldview. In conjunction with the launch of the limited edition device, a public event, “Japan Race After Party sponsored by glo™,” will be held on Sunday, March 29, 2026.
Sponsored by
McLaren Racing × glo™The partnership between BAT and McLaren Racing, connected by the resonance of a mindset of study
BAT is McLaren Racing’s exploration of advanced engineering and technology, The company has been a principal partner since 2019, as it shares McLaren Racing’s commitment to working together as a team. While both companies are in different categories, they find common ground in their uncompromising attention to detail and their approach to enhancing value through continuous improvement. Inspired by McLaren Racing’s commitment to continually improving performance, glo™ has also sought to enhance the quality of the experience itself through a fusion of technology and design.
The “Power of Connection” campaign is not limited to the release of a limited edition device or an event, but is based on the same philosophy as above, and is developed in terms of both the product and the experience. glo™’s features and strengths and the McLaren Racing-inspired design of the limited edition device will be used to promote the “power of connection” between the two brands. The world view of the glo™ brand is expressed through the features and strengths of glo™ and the limited-edition device with a design inspired by McLaren Racing.
glo™ Hilo Plus McLaren Racing inspired limited edition setglo™'s most premium limited edition collection ever with a splash of orange
“glo™ Hilo Plus McLaren The “glo™ Hilo Plus McLaren Racing-inspired Limited Edition Set” is the most premium and supreme limited edition collection in the history of glo™, which is based on the glo™ Hilo Plus and includes a limited edition device and exclusive accessories that incorporate the concept of combining functionality and beauty in motor sports in every detail. This is the most premium and supreme limited-edition collection in the history of glo™. Here are three of the device’s features.
'glo™ Hilo Plus McLaren Racing-inspired Limited Edition Set' Feature 1Exterior design reflecting the racing spirit
The exterior of the limited edition device features the iconic McLaren Racing logo inside the charging case and on the slide. The exterior of the limited edition device is accented with the papaya color that symbolizes McLaren Racing on the inside of the charging case and the slide, and the side of the case is decorated with a double name logo that is unique to the limited edition device. The design evokes the functional beauty and sophistication of motorsports, and is visually distinctive.
glo™ Hilo Plus McLaren Racing-inspired Limited Edition SetDetails that are reminiscent of racing gear, with attention to materials and finishes
The device’s charging case has a rubberized grip that provides stability when held in the hand, and a racing-inspired design with a unique design that is reminiscent of the functional beauty and refinement of motorsports. The device’s charging case has a rubberized grip for stability when held in the hand and a tactile feel reminiscent of racing gear. The brushed metal finish, achieved through advanced processing technology, expresses a sense of strength and quality that evokes an engineering aesthetic.
Exclusive accessories and experience design unique to the limited edition device
This time, as a limited edition set, along with the limited device, the high-quality The limited edition set includes the limited edition device, an exclusive sleeve made of high-quality Alcantara® material, a limited design charging dock, and a limited edition warranty card in a specially designed package. The limited edition set is designed to provide a sense of value not only in the product itself, but also throughout the entire experience of holding it in one’s hands.
Japan Race After Party sponsored by glo™” to coincide with the race
To commemorate the collaboration, a “Japan Race After Party sponsored by glo™” event for the general public will be held in Tokyo to coincide with the race (pre-registration is required). The event will feature food and drinks inspired by McLaren Racing, a hyper simulator, an AI photo booth, mannequins in McLaren Racing uniforms, and a variety of other fun activities for visitors to enjoy while soaking up the afterglow of the race.
Also participating as collaborating artists are beatmaker A.G.O. and Singer/songwriter Aile The Shota will perform original music created for this campaign, and original artwork by paint artist Shohei Ochiai will be unveiled for the first time at the event. In addition, Bar TRENCH bartender Rogelio Igarashi Vaz will serve original cocktails created especially for this event. Mika Hakkinen, the driver who won the world championship in 1998 and 1999, will also take the stage at the event.
[Event Summary]
Date: Sunday, March 29, 2026 16:00-21:00
Venue: CÉ LA VI TOKYO (17th floor, Tokyu Plaza Shibuya, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo)
Nearest station: JR Shibuya Station, South ticket gate, approx. 1 min. walk from West exit.
McLaren Mastercard Formula 1 Team Special Social Event Campaign
A lottery-based campaign will be held for glo™ members, inviting them to a special meeting with McLaren Racing team members on each of the following days: Free Practice on Friday, March 27, Qualifying on Saturday, March 28, and Race on Sunday, March 29, 2026, including hotel accommodation (two people per day )*1 and a “glo™ Hilo Plus McLaren Racing-inspired limited edition.
1 Invitations are for each day of the event and are not valid for all three days.
Special display of McLaren Racing items at glo™ Store Ginza
From March 3 (Tue) to March 29 (Sun), glo™ Store Ginza will hold a special exhibition related to McLaren Racing. The store will feature a display of McLaren Racing uniforms, a hyper simulator, an AI photo booth, and a Batak game (a high-speed LED machine used by racers for training), creating a space where visitors can experience the appeal of motor sports. In addition, Bar TRENCH bartender Rogelio Igarashi Vaz will serve original cocktails created especially for this event.
glo™ Store Ginza]
Address: Hulic Ginza 2-chome Yanagidori Building (former PUZZLE Ginza), 2-5-19 Ginza, Chuo-ku, Tokyo
Nearest station: Tokyo Metro Yurakucho Line Ginza 1-chome Station Exit 5
