Success24 Shampoo and Conditioner,” which “takes care of your scalp just like you do your skin,” is launched!

Kao’s Success men’s grooming brand has announced the launch of Success 24 Shampoo and Conditioner, a series of “skin care” products for the scalp, to be released nationwide on April 27, 2024 (Saturday).

Success24 Shampoo and ConditionerThe scalp is also skin! A new proposal for young men to care for their scalp in the same way they care for their skin

Men’s scalps produce more sebum than women’s, with men in their 20s and 30s producing the most sebum of all age ^groups*. In addition, this age group also has the highest amount of scalp moisture evaporation in winter among all age ^groups*, so the scalp environment for young men can be considered harsh. However, many men in this generation are also interested in scalp care, but feel that it is too early for them, or that they feel the need for early scalp care, but have not started because they do not know what is right for them now. With the recent upsurge in men’s beauty, taking care of one’s skin has become quite popular among many men, but not that many men are still concerned about their scalp.

With the new ” Success24 Shampoo and Conditioner,” Success proposes a new hair care habit, especially among young men, that takes a positive view of skin care for the scalp in the same way that they take care of their skin, from the viewpoint that the face and scalp are one connected piece of skin. Kao will propose a new hair care habit, especially among young men.
*2004 Kao survey N=345 Male/female, 12-69 years old

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Success24 Shampoo and ConditionerFour models and influencers have been appointed as ambassadors

On the occasion of the launch of ” Success 24 Shampoo and Conditioner “, a new product launch event was held. Success Brand Manager Yuya Hayashi took the stage for a talk session with male beauty researcher Takeshi Fujimura and four ambassadors. Mr. Fujimura explained that men need to take care of their scalp in three key areas: ” shampooing to remove dirt,” “moisturizing with treatments,” and “UV protection. For UV protection, he recommended using UV sprays and parasols.

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Mr. Takeshi Fujimura

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Mr. Yuya Hayashi

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Ambassadors Daisuke Nakagawa (actor/model), Shu@Cosme Diary (influencer), Morgan Kurato ( The four ambassadors, Daisuke Nakagawa (actor/model), Shu @ Cosme Diary (influencer), Morgan Kuramoto (influencer), and Koji Moriya (influencer), will promote the product mainly through SNS. They are also considering incorporating their reviews into product development.

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Mr. Daisuke Nakagawa

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Mr. Shu @ Cosmetics Diary

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Mr. Morgan Kurosato

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Mr. Koji Moriya

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Success24 Shampoo and Conditioner

“Success24 Shampoo and Conditioner” is available in two types: “Success24 Fresh Feel” and “Success24 Moist Feel,” which can be selected according to the washing comfort and finish of the hair. The features of each are as follows.

Success24 Fresh Feel Shampoo and Conditioner

Success24 Fresh Feel Shampoo is designed for those who are concerned about sticky styling products on the hair and sebum on the scalp. Success24 Fresh Feel Conditioner” reduces stickiness and leaves hair and scalp refreshed. Conventionally, it has been recommended that conditioner be applied only to the hair and not to the scalp, but Success24’s conditioner recommends massaging it into the scalp with the fingers. Success24 conditioner can be considered a skincare item that not only conditions the hair but also the scalp environment. (main body 400ml / refill 320ml)

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Check out ” Success 24 Shampoo and Conditioner “

” Success24 Moist Feel Shampoo and Conditioner

Success24 Moist Feel Shampoo” is for those who are concerned about dry, dry hair, and contains amino acid-based cleansing ingredients. It is designed to gently cleanse hair with a smooth lather while maintaining its cleansing power. Success24 Moist Feel Conditioner” is designed to moisturize hair and keep hair and scalp healthy. This series is designed to meet the need to remove unnecessary dirt such as styling products and sebum. The conditioner is also recommended to be massaged into the scalp. (400 ml main body / 320 ml refill)

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Check out ” Success 24 Shampoo and Conditioner