GINZUBA, a hair care brand developed by Trico Co., Ltd. of the POLA ORBIS Group, will launch “2STEP SHAMPOO” on its EC site on October 10, 2024 (Thursday), which approaches both scalp and hair, and leads to smooth hair. In conjunction with the product launch, a pop-up event will be held from October 9 (Wed) to October 15 (Tue) at the Beauty Apothecary on the B2 floor of the Isetan Shinjuku main store.
2STEP SHAMPOO
subtitle=”Professional hair care by self!GINZUBA has been developing hair care products such as “3-Layer Repair Treatment” and “Power Mist” with the goal of maintaining the beautiful hair at home after returning from the hair salon. Now, in response to users’ requests for a GINZUBA shampoo, the company has released a new product, “2STEP SHAMPOO.” This shampoo was developed from the viewpoint that the scalp and hair are two different things that require different care, and features two separate steps of care. First, scalp cleansing adsorbs dirt from pores and raises each strand of hair from the root. Next, the shampoo washes hair with a dense, frictionless foam to condition cuticles and achieve smooth, beautiful hair. The refreshing scent of bergamot, lily of the valley, and pink pepper is also recommended for men.
Price: Hair Cleansing 150g 7,700 yen (tax included), Repair Shampoo 240mL 4,950 yen (tax included).
The shampoo procedure is as follows.
Hair Cleansing
subtitle=”[STEP1]”]The thick, silky foam, which comes out in foam from the beginning and requires no lathering, firmly adsorbs the sebum dirt and cleanses the hair of the dirt that causes hair to turn in different directions. Use once every three days, and your hair will stand up from the roots and become manageable. In addition, the massage effect during use promotes blood circulation, and the silk ingredients moisturize the scalp to maintain healthy scalp conditions.
”[STEP2”Repair
”]Did you know that when you try to wash your hair thoroughly, it causes friction between hairs, which can be quite a burden? GINZUBA has developed a shampoo with a dense lather that eliminates friction, and the Repair Shampoo, the second step in the shampoo series, provides a smooth texture by washing hair with a dense lather that eliminates friction while conditioning the cuticles. The non-silicone design enhances the retention of the treatment without any unnecessary ingredients entering the hair. Use of GINZUBA’s “3-layer repair treatment” after this treatment allows for more effective salon-quality damage repair. It is also recommended to use the ” Power Mist ” in combination with this treatment, which not only shortens the time needed for hair drying, but also protects hair from heat.
Check the official GINZUBA website
Outline of the “GINZUBA” pop-up event
Period: October 9, 2024 (Wed) – October 15, 2024 (Tue)
Hours: 10:00 – 20:00
Location: Isetan Shinjuku Main Building B2F Beauty Apothecary (Map )
