Mandom, which produces the Gatsby hair wax and other products, will launch a new hair care brand called ” Levätä ” on December 2, 2024 (Monday). The new brand offers shampoos, treatments, and scalp brushes that help improve the scalp environment and provide a pleasant sensation as if the skin is being relaxed.
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New shampoo and treatment to approach the head fatigue that modern people suffer from
Many people today feel physically and mentally tired due to the daily strain on their eyes from computers, smartphones, and other digital devices, as well as the increasing complexity and diversity of communication with those around them. Mandom conducted a survey on head fatigue with this in mind, and found that many people feel that their subjective symptoms are “my head is somewhat dull and heavy” and “I can’t seem to get rid of my foggy head. In addition, many of them are not satisfied with their performance because they are unable to get enough rest in their busy days and carry over the “headache” to the next day. Therefore, a new hair care brand, “Levätä,” was developed as a new habit that can be adopted even in a busy day-to-day life. Levätä” means “rest” in Finnish, the birthplace of sauna.
Warm and cool ingredients that focus on human sensory sensors to gently relax the scalp
The three new products from Revata are a shampoo, a treatment, and a scalp spa brush. The shampoo contains a well-balanced combination of warm*1 andcool*2 ingredients that give a zingy sensation to the scalp and provide a pleasant sensation as if the scalp is being gently soothed. This is based on the “TRP channel (trip channel),” which is a cellular sensory sensor that detects temperature and chemical stimuli, such as the “cold” sensation of mint menthol and the “hot” sensation of capsaicin from chili peppers. In addition to this, the formula is thoroughly designed with the scalp environment in mind, with ingredients that include mineral-rich marine clay*3 and carefully selected*4 natural plant extracts*5 to moisturize the hair and scalp. In addition, Levata’s uniquely designed scalp spa brush provides a pleasant sensation during shampoo and treatment, and the soft material and hollow-center donut structure provide a physical approach that follows the scalp closely. This item can be used as a dual-purpose shampoo brush and head spa brush to relieve stiffness in the scalp muscles and promote blood circulation.
1 Capsicum fruit extract, vanillyl butyl
*2 Menthol
*3 Sea salt extract (moisturizing)
*4 Mandom’s ratio
*5 Mandarin orange peel extract, melissa leaf extract, peony root extract, yuzu fruit extract, hamamelis leaf extract (moisturizing)
Meditation Shampoo Mesot” supervised by “Goku no Kimochi,” Japan’s first head-relaxation specialty store, is also available.
Under the supervision of “Goku no Kimochi,” Japan’s first store specializing in head relaxing, the “Meditation Shampoo Method” was developed as a way to use Levata to relax the body and mind. By concentrating on the comfort of having your head unwind through the act of shampooing, you can experience the world of Levata even more. For more information, please check this website.
