Success “From the Start” Foam Shampoo is released, which combines cleansing power with gentleness to hair!

Success, a total men’s care brand, has launched a new product, “Success From the Start Foaming Shampoo,” which helps prevent hair from falling out when lathering, and will go on sale nationwide on October 21 (Saturday).

Success From the Start Foam Shampoo” has a smooth lather that spreads quickly and prevents hair from getting caught while lathering.

Success From the Start Foam Shampoo” is the latest shampoo in the “Success” series, which uses foam to wash hair from the start, thereby reducing the risk of hair loss caused by hair catching during lathering. While being “gentle” on the hair, the shampoo also maintains its “high cleansing power” by using Kao’s proprietary spontaneous cleansing technology to adsorb and cleanse sebum from the hair pores without the need for vigorous scrubbing. This is an epoch-making product that also maintains “high cleaning power” that can absorb dirt and grime from pores without the need to scrub hard. It is also the first product in the Success series to contain an amino acid-based cleansing ^ingredient* that creates a smooth lather and is mildly acidic, the same as that of the scalp and hair. The shampoo is a rinse-in type that contains eucalyptus leaf extract, a moisturizing ingredient.
Cocoyl methyl taurine sodium and lauroyl sarcosine TEA

Check out ” Success From the Start Foam Shampoo

At the product launch, male beauty researcher Takeshi Fujimura took the stage and gave a lecture on the ideal way to shampoo!

Kao held a new product launch event to coincide with the release of ” Success From the Start Foaming Shampoo. Success brand manager Yuya Hayashi and male beauty researcher Takeshi Fujimura took the stage for a talk session.

The three important points to remember when shampooing are ” pre-wash,” “do not scrub,” and “do not leave any residue!

At the presentation, Mr. Fujimura gave a lecture on how to shampoo to gently remove dirt from the scalp. He said that the three important points are to “pre-wash with warm water before shampooing to lift out dirt,” “do not scrub too hard because you are too conscious of removing dirt,” and “be careful not to leave any shampoo residue. He said that ” Success From the Start Foam Shampoo ” is also good for washing the top and frontal areas of the head, where the risk of hair loss is higher, because it does not require foaming the hair and allows the shampoo to focus on gently washing the scalp.

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A demonstration was also conducted comparing the foaming of conventional Success products with Success From the Start Foaming Shampoo. The right side shows the conventional product, and the left side shows Success From the Start Foaming Shampoo on the hair. The difference is clearly visible from the beginning of washing. The shampoo can be started with foam from the beginning, thus avoiding the risk of hair loss during the lathering process.

Check out ” Success First Foam Shampoo ” here.

Success From the Start Foam Shampoo

Launch date: Saturday, October 21, 2023
Content: 400 ml for the main body/320 ml for refills
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