3 Highlights of Woolrich’s “Black Label” by Todd Snyder, New York’s work-in-progress

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3 Highlights of Woolrich's "Black Label" by Todd Snyder, New York's work-in-progress

Woolrich’s new collection “Woolrich Black Label” was presented on the runway at Pitti Uomo 105 on January 9, 2024, and at the Men’s Fashion Week in Milan on January 13, 2024, and is currently attracting attention. Woolrich Black Label” is a new collection by Woolrich that is currently attracting a lot of attention. In this issue, we will introduce the charms of three carefully selected items, including a review of the actual coverage by our editorial department.

Who is Todd Snyder? A New York-based designer who has collaborated with renowned brands

Todd Snyder, who studied textile and fashion design in college and has worked for GAP, Ralph Lauren, and J.Crew, established his own eponymous brand in New York in 2011, and since then has collaborated with some of his favorite brands every season. He has been developing collaborative items with brands that he adores every season.

The brands he has collaborated with include “Clarks,” “Timex,” “Champion,” “Tricker’s,” and “Moscato. He has collaborated with such a distinguished list of brands and announced that he will assume the position of Creative Director of Woolrich in November 2023. Inspired by Woolrich’s 190+ year heritage and reflecting innovative materials and manufacturing techniques, he has launched a new collection, ” Woolrich Black Label. The label consists of two distinct lines, “Heritage” and “Technical”.

“Woolrich Black Label” was first shown runway style as part of Pitti Uomo 105. It was then presented to journalists and buyers at Woolrich’s showroom in Milan. Todd Snyder said, “It was a very fresh feeling to start with a rugged outdoor style and then to reinterpret it with a more contemporary silhouette and luxurious fabrics.” From here, the OTOKOMAE editorial department will report on three selected topics that we felt readers should pay particular attention to after actually covering the collection.

(1) An update of that classic outerwear! Outerwear that is both functional and fashionable is hot!

Woolrich is famous for the Arctic Parka, which is said to have been worn by Admiral Richard E. Byrd, the leader of the first U.S. scientific expedition to the South Pole. This collection is said to include updates of such famous outerwear. The collection is based on the functional details and use of materials unique to a brand that excels in the outdoors, but has been reconstructed for the ” sartorialist – someone who knows how to dress well “.

OTOKOMAE Editor
Styling techniques such as the incorporation of rope belts and layered nylon shell hood jackets are also noteworthy. The most common combination was a set-up with a long-length outerwear. The sophisticated impression stood out, and I decided to incorporate it into my future outfits as soon as possible!

(2) Plaid wear incorporating fine cashmere

Next, I would like to focus on a look that incorporates plenty of plaid wear, such as the buffalo check pattern created by Woolrich in 1850 and the hunting pattern that symbolizes classic outdoor style. Overshirts are updated with a luxurious style by using an abundance of cashmere. The down outerwear, which has a strong presence, expresses buffalo checks with a woven pattern rather than a print. The down outerwear has a strong presence and is woven with a buffalo check pattern rather than a print, creating an elegant finish that is at home in the outdoors as well as in urban life.

OTOKOMAE Editor
What attracted a lot of attention in the showroom was the aggressive styling combining hunting check and buffalo check patterns. It is a high hurdle to implement in everyday coordination, but we found it fresh and appealing as an approach to conveying the brand’s world view.

(3) Knitwear that combines American heritage and Italian flair

Along with down jackets and overshirts, Woolrich focuses on knitwear. The knitwear developed by Woolrich, which currently holds sovereignty in Italy, has been secretly attracting attention in the industry for its excellent use of materials. And in this collection, the design and fitting have been dramatically improved with the addition of Mr. Todd Snyder’s sense of American classic and British tailoring. A wide variety of knitwear was on display, including sweaters with elbow patches and marled cable knits, gems that fuse American heritage wear with Italian flair.

OTOKOMAE Editor
Many of the looks in the collection were knitwear on its own. All of them were well-designed and finished with a starring presence, and the materials seem to be composed of refined Italian cashmere yarns. Personally, I was interested in the high-neck sweater expressed in a mixture of black and white and gray in the first image above. The styling with the monotone marbled gloves is also a nice touch!

Check out the runway show on the official Instagram account!

The runway show is now available on the official Woolrich Instagram account. Be sure to follow them so that you don’t miss any future information.

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