Woolrich, America’s oldest outdoor brand, has unveiled its latest advertising campaign for Spring/Summer 2024, paying tribute to its deep connection to American culture.
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“ORIGIN STORIES: AMERICANA” Woolrich’s Connection to America
“ORIGIN STORIES: AMERICANA” marks a journey through a story that defines the America Woolrich knows and identifies the brand’s American roots. At the heart of this story is photography, which reflects the human desire to capture fleeting moments through the pursuit of the ideal image. Camera photography was born in 1839, a few years after the brand’s founding, and has evolved continuously over the centuries, keeping pace with changes in society. Similarly, for nearly two centuries, Woolrich has continued to evolve while remaining true to its essence, offering high-quality clothing to fully embrace every moment, season after season.
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A visual story consisting of scenes that reflect the richness of American life and are full of essence
The visual story stars two talented photographers, Amber Maalouf and Mike Gray, who search for the spirit of Americana in the California desert with its blue skies and fiery sunsets. The American landscape provides a unique setting, each panorama reflecting the richness of American life, every scene filled with the essence of its culture. through the lenses of Amber Maalouf and Mike Gray, the human experience takes shape on this forms on the canvas, revealing the beauty of a shared journey through time and space.
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Campaign captures Woolrich’s connection to America from a creative creator’s perspective
The campaign was shot by New York photographer Dino Kuznik and directed by filmmaker Gary Emeka. Their creative perspective captures the essence of Woolrich’s connection to the American landscape in an authentic and nostalgic way. Stylist Roberto Johnson used his contemporary style and expertise to devise looks that perfectly reflect the brand’s identity.
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“The Original American Outdoor Brand” Identity as America’s oldest outdoor brand
Woolrich ‘ s Spring/Summer 2024 campaign is a heartfelt tribute to the brand’s roots and its rich legacy. Through “Origin Stories,” Woolrich recalls and pays tribute to the enduring legacy that has shaped its identity as ” The Original American Outdoor Brand” and “America’s Oldest Outdoor Brand. Woolrich recalls and pays tribute to the enduring legacy that has shaped its identity as “The Original American Outdoor Brand”.
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What kind of brand is Woolrich?
The oldest outdoor brand in the U.S., Woolrich’s products are rugged outdoor gear for the hard field, yet have a certain elegant elegance. The company has continued to produce globally acclaimed masterpieces as both practical outerwear and fashion items that can be worn on the street. Click here for the official Woolrich Instagram. Check out the official Woolrich Japan Instagram account for more information about the ” Overshirt “!
