Watches & Wonders What brands and models have surged in popularity after 2023? Discontinued Rolex models and IWC’s long-awaited creations rank among the most popular.


Watches & Wonders What brands and models have surged in popularity after 2023? Discontinued Rolex models and IWC's long-awaited creations rank among the most popular.

Chrono24, the world’s leading online marketplace for the luxury watch industry, has announced the top five brands and models that rose in global popularity after ” Watches & Wonders 2023 “, the watch trade show held in Geneva in March of this year. The top five most popular brands include dress watches, watches for men, watches for women, and watches for women.

The top popular brands are those with strengths in dress watches! The number of requests increased for Rolex’s masterpieces and IWC’s new models, which are highly anticipated by fans.

The ” Watches & Wonders ” watch fair is held every year in Geneva, Switzerland, from March to April, where many new models are presented by various watch brands. After this year’s event, Chrono24 compiled data collected from more than 10 million monthly visitors to its website. Based on the number of product purchase requests, we calculated the percentage increase in the number of requests four weeks before and four weeks after the fair. Let us start with the top 5 brands that increased in popularity.

Top 5 brands whose popularity increased after W&W

In first place was Chopard, whose luxury watch ” L.U.C. 1860,” which was frequently featured on Instagram, attracted a lot of attention.

Jaeger-LeCoultre, which presented the Reverso Tribute chronograph, the best watch of the exhibition, came in second place, followed by Cartier, TAG Heuer, and Tudor. and Tudor are ranked below Cartier, TAG Heuer, and Tudor.

Top 5 models that increased in popularity after W&W

The model that saw the largest increase in requests before and after the fair was Rolex’s ” Milgauss,” with an increase of 264.2%. Developed in 1956 as a magnetism-resistant watch, the Milgauss was manufactured for 16 years from 2007, when the last model after 18 years was released, until its production was discontinued this year. The fact that it will no longer be developed in the future led to its surge in popularity.

In second place was IWC’s newly released “Ingenieur AMG,” a watch with a long history dating back to the 1950s that was redesigned in the 1970s by master watch designer Gerald Genta. Jaeger-LeCoultre’s “Master Ultra Thin Moon” took third place, followed by Tudor’s “Black Bay 41” in fourth place and Oris’ “Big Crown Propilot Date” in fifth place. Crown Propilot Date” by Oris came in fifth.

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