Discover the Artistic and Sustainable Men’s Fashion of Wax London’s 2023 Spring/Summer Collection, Inspired by Bridget Riley’s Op Art

wax london” is a British apparel brand that has been working to make sustainable issues visible and conscious of them. For its 2023 Spring/Summer collection, the brand will release items featuring artistic designs with towel-like pile fabric and pop colors inspired by the works of British painter Bridget Riley.

New collection inspired by the work of Bridget Riley, a famous Op Art female painter

Wax London was founded in 2015 and made a full-scale landing in Japan from the 22nd fall/winter season. The brand’s concept is to bring back traditional British outerwear manufacturing to the country and to promote menswear at reasonable prices. The brand also encourages resource-recycling economic activities through the procurement of environmentally friendly resources and a sound supply chain for durable manufacturing.

Click here for more details on the Wax London 23SS collection

Wax London’s Spring/Summer 2011 collection features artistic designs with towel-like pile fabrics and pop colors inspired by the works of British artist Bridget Riley. In addition, easy silhouettes, classic stripes, and pastel tones express the relaxed atmosphere of the ” Côte d’Azur, ” a beach known as a beautiful scenic retreat in the south of France. From the new collection, here we introduce Wax London’s signature overshirts and functional car pants.

Wax London 2023SS Featured Item (1) “Whiting Overshirt

Named after Tom’s grandfather, the founder of the brand, the “Whiting Overshirt” can be worn all year round. It is a basket weave fabric characterized by its rough and soft texture, and is a standard item that can be worn as both a light outerwear and a shirt. The materials used are recycled cotton fabric woven in a French factory and eco-friendly corozo nut buttons. Large pockets on both chests that can hold a card case or a smartphone are also a feature of this item.
Price: 26,950 yen (tax included)

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Wax London 2023SS Featured Item (2) “Cart Trousers

The standard silhouette Kurt Trousers, which are developed in different fabrics each season, are comfortable to wear and have excellent functionality. The cropped length with a silhouette that tapers from below the knee to the hem allows you to wear them neatly as in spring and summer. Side and back pockets, and the waist can be adjusted with a drawcord.
Price: ¥24,200 (tax included)

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Other items this season are lighter and more comfortable than whiting overshirts, making them ideal for the summer months. Many items such as short-sleeved shirts and knit polos will be available, so be sure to check them out as well.

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Click here for more details on the Wax London 23SS collection.