Spanish luxury brand LOEWE has launched a capsule collection of apparel and shoes in collaboration with Swiss sports brand “On.
Sponsored by
Loewe’s craft and ON’s innovation combine to create a collection for a new era of adventure
The collection, composed with images of the great outdoors and urban lifestyle, focuses on the fusion of inherited handcrafted techniques and high functionality, as well as sustainability. The iconic on trail running shoes “Cloudventure” and the high-cut “Cloud Rock” are available in five colorways designed as a Loewe edition. Men’s and women’s sizes are available. The “Cloud Rock” is available in five colors, designed in Loewe editions for men and women in both men’s and women’s sizes, and features ON’s signature technologies, including a rubberized “Missiongrip™” outsole and a midsole with a unique “Speedboard™” footprint plate.
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The menswear lineup includes a total of seven items, including all-weather running trousers, a water-proof anorak that allows moisture to escape, and a performance T-shirt with a temperature control function, all of which are not only well designed but also highly functional.
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The coloring is inspired by nature, using khaki, blue, and orange to create a faded gradation. The night sky-like prints, inspired by the traditional Japanese handicraft of sashiko, are the result of a precise technical process. The dyeing process for each item was done by hand in order to spread the gradation evenly. The marbling on the soles of the shoes is also done by hand, so no two are alike.
The campaign visuals for this collection were created by photographer Gray Sorrenti, with whom Loewe has worked for many years. The images were shot in Carmel-by-the-Sea and Big Sur, California, featuring actor/model Camila Morrone and recording artist Duckworth. The visuals feature the collaboration items against the spectacular natural backdrop of the West Coast of the United States.
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Loewe x ON Capsule Collection] Product Details
Release date: March 9 (Wed)
Selling stores
・Loewe official online store
・ON official online store
*The following stores will start handling the product from March 10 (Thu)
・Casa Loewe Tokyo
・Loewe Omotesando store
・Loewe Shibuya Parco
・Loewe Isetan Shinjuku Men’s
・Loewe Estnation Roppongi Hills
・Loewe Midland Square
・Loewe Hankyu Men’s Osaka
・Loewe Hankyu Umeda 3F
・Loewe Fukuoka Iwataya
