
Spanish luxury brand LOEWE and the fast-growing Swiss sports brand On are collaborating again, this time to create the “Cloud Tilt 2.0 Sneaker. The “Cloud Tilt 2.0 Sneaker” will be available in new colors from January 8, 2025 (Tuesday).
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New colors for the collaborative model that made a big splash last year!
The “Cloud Tilt 2.0 Sneaker,” a collaborative sneaker released in May 2024, retains the comfort and versatility of the previous “Cloud Tilt” model, but has been improved in many areas thanks to the collaboration with Loewe. In addition to an elegant, multi-layered upper composed of performance mesh and woven textile, the sneaker features a rubber toe guard for improved durability, additional padding on the shoe’s tongue and cuff, and a heel loop with both brands’ logos. The new model has also been updated with the CloudTec Phase. The sole, which also features CloudTec Phase®️ midsole technology for comfort and cutting-edge cushioning, is made of ultra-lightweight, highly resilient EVA foam for a soft landing. The ergonomically developed insole and side-embossed anagrams link to the upper’s color scheme.
New work has a mellow color palette with a white base.
The new collection has been revamped with a mellow color palette. The dignified white base with playful color linings and logos is striking. Available in all white, white/khaki green, and white/orange, white/navy will be available exclusively at the online store.
Also available in tan white/gum and black white/gum with new colors on the outsoles. The sides feature the Loewe and On logos respectively, with a silver joint logo on the tongue that contains two “L “s taken from Loewe’s anagram between On’s distinctive lettering. The unique logo design of this collaboration is also something to keep an eye on.
The collaboration between the two brands has often been discussed within the OTOKOMAE editorial department. Please be sure to check out the article introducing the appeal of On’s sneakers.
LOEWE x On Cloudtilt 2.0
Release date: January 8 (Tuesday)
Men’s stores
・Casa Loewe Ginza
・Casa Loewe Omotesando
・Loewe Isetan Shinjuku Men’s Building 4F
・Loewe Shibuya Parco
・Loewe Matsuzakaya Nagoya
・Loewe Hankyu Men’s Osaka
・ Loewe official online store
・ On official online store
Contact: 03-6215-6116 ( Loewe Japan Client Service)
www.loewe.com