LOEWE and On collaborate again to launch the FW 2025 collection. The expanded lineup of clothing and the Cloud Venture 2.0 will make its debut. The focus is on the original Cloud Venture, which has been redesigned with new materials and flowing lines.
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This new model is another great match between Loewe's design and on functionality!Cloud Venture 2.0 is now available! Cloud Tilt also comes in a new color
The Cloud Venture 2.0 is an updated version of the Cloud Venture, a lightweight trail running shoe with excellent cushioning and grip that fits urban terrain. The upper features a new translucent mesh, covered with a bold Loewe anagram for playful texture and depth. In addition, Cloudtec®, ON’s proprietary cushioning system, is combined with Helion™ Superfoam, ON’s proprietary material that is lightweight, temperature resistant, highly resilient, cushioned, and durable, adding performance-level comfort to an everyday shoe. The outsole also features Missiongrip™ rubber with a marbled pattern and sophisticated reinforced detailing throughout. The shoe is available in a total of six colors.
This collaborative collection features a city walk New colors are also available in the ” Cloud Tilt,” a lightweight model that maximizes cushioning for all-day comfort. In addition to the existing all-black, all-white, and dark sand, two new colors, electric blue and pale pink, will be available.
Earthy neutral and intense accent colors.A capsule collection of clothing that embodies the highest level of functional beauty
The capsule collection of clothing and accessories features technical wear and statement outerwear to support an active lifestyle. With an emphasis on body protection and performance, fabrics are made from engineered fabrics that are breathable, comfortable, and lightweight. The collection includes an Ultra jacket in ripstop fabric, an active T-shirt in textured technical jersey fabric, as well as shorts, caps, and socks.
The latest collaboration between Loewe and On will be available for pre-sale at the Loewe Online Store, Casa Loewe Madrid, and the official On Online Shop on Wednesday, May 14, and will be available in Loewe Sales Stors and On Flagship Store Cat Street on Thursday, May 15.
Four artists' physical expressions on the ground of BarcelonaAlso featured in the campaign visuals shot by photographer George Ayers
The campaign visuals were shot by photographer George Ayers. Nunchaku artist Mana Kimura Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertot, and tricking performer Daisuke Takahashi appear in the film, and the various “movements” that are created like craft The program celebrates the “movement” that is created like a craft. The setting for the images and video, a poetic mix of art and physical movement, is the dynamic landscape of Les Costes Mares in northern Barcelona. Movement is not only a movement, but also a performance, a story, the fruition of hard work, and an expression of creativity. The campaign’s main video, shot by Sam Davis, captures all the struggles that make these things possible, the ” disciplining, the exhausting, the trying, the failing, and the trying again.
[[Stores
Wear: Casa Loewe Ginza, Casa Loewe Omotesando, Loewe Shibuya Parco
Men’s shoes: Casa Loewe Ginza, Casa Loewe Omotesando, Loewe Isetan Shinjuku Men’s Building 4F, Loewe Shibuya Parco, Loewe Matsuzakaya Nagoya, Loewe Hankyu Men’s Osaka
Women’s shoes: Casa Loewe Ginza, Casa Loewe Omotesando, Loewe Daimaru Sapporo, Loewe Isetan Shinjuku 3F, Loewe Shibuya Parco, Loewe Matsuzakaya Nagoya, Loewe Hankyu Umeda 3F, Loewe Iwataya
Contact: 03-6215-6116 (Loewe Japan Client Service)
