A|X HARAJUKU Cat Street”, the world’s first concept store for A|X Armani Exchange, has opened on Cat Street in Harajuku. This store is an unprecedented new global standard, with contents that utilize the advantages of both digital and real life.
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The open-air store features the latest concept ahead of all A|X Armani Exchange stores worldwide!
A|X Armani Exchange opened ” A|X HARAJUKU Cat Street “, the brand’s first concept store in the world, on Cat Street in Harajuku. The store has an open atmosphere with bright sunlight streaming into the store through large glass windows facing Cat Street. The store incorporates elements from both ends of the spectrum: the convenience of the “digital” world, which is indispensable in today’s society, and the advantages of the “real” world, which can only be experienced by humans, such as stimulation of the five senses and a sense of presence. The store incorporates elements from both sides of the spectrum.
Click here for the ” A|X HARAJUKU Cat Street ” special site
In the future, A|X Armani Exchange concept stores overseas will gradually incorporate both digital and realistic content like this store.
Click here for the ” A|X HARAJUKU Cat Street ” special site
A|X HARAJUKU Cat Street will feature eight unique mechanisms that combine the digital and the real.
A|X HARAJUKU Cat Street, the latest concept ahead of all A|X Armani Exchange stores worldwide, is a highlight of the store.
A|X HARAJUKU Cat Street Featured contents 1) “A|X Locker”
A|X Locker is a service available only at A|X HARAJUKU Cat Street, where you can enjoy it as if you had your own closet box. By entering a code, you can pick up items purchased on the official site from your locker without worrying about social distance.
A|X HARAJUKU Cat Street Featured contents ② “Try-on reservation”
Try on looks and items you are interested in at the store. You can make reservations to try on looks and items you are interested in at the store. Just select your desired item and size from the looks introduced in the “Try-on Reservation” section on the official site, and you can try on the item when you visit the store.
A|X HARAJUKU Cat Street Featured contents ③ ” Customize ”
The customize service is available for both digital and real purchases. Customization, such as printing original graphics, is available for purchases made at other stores or on the official website and picked up at A|X HARAJUKU Cat Street. To celebrate the opening, a campaign will be held to give away a limited number of customized T-shirts to those who purchase items.
A|X HARAJUKU Cat Street Featured Content ④ “Digital Wall”
On the first floor of the store, a touch-panel screen is installed where information about A|X can be viewed. A touch-panel screen is installed on the first floor of the store. Visitors can check detailed information by touching the image of an item they are interested in, and purchase it on the spot using a QR code. Visitors can also enjoy the latest brand information on collections, history, advertising campaigns, etc. and the A|X worldview.
A|X HARAJUKU Cat Street Featured Content ⑤ “Bike Delivery”
Free delivery service is available every weekend until the end of 2021. A|X HARAJUKU Cat Street offers a free delivery service every weekend until the end of 2021.
A |X HARAJUKU Cat Street Featured Content ⑥ “Coffee Station”
A coffee station has been set up where customers can enjoy authentic coffee in the store. Subscribe and place a pre-order at your favorite time to receive freshly made coffee at the store anytime. In addition, free coffee service is being offered until 11/11 (Thu.) to celebrate the opening.
A|X HARAJUKU Cat Street Featured Content ⑦ “A|X LIVE (E-live streaming)”
A|X items are regularly streamed live from A|X HARAJUKU Cat Street This live streaming service makes it possible to check the staff’s recommended items as soon as possible. Also, since it is a real-time streaming service, you can ask questions through the chat box and the staff will answer them on the spot.
A|X HARAJUKU Cat Street Featured Content ⑧ “Free Wi-Fi, Free Battery Charge, Photo OK in the store”
Free cell phone charging spots are set up so that If you have a problem with your cell phone’s low charge, stop by A|X HARAJUKU Cat Street to solve the problem. Also, since photography is allowed in the store, you can enjoy taking pictures in the space of your choice.
A|X Armani Exchange will launch limited items to celebrate the opening of this store!
To celebrate the opening of A|X HARAJUKU Cat Street, there will be limited items available only at this store, as well as Japan-only items that will be available at directly managed stores nationwide and on the official website.
A|X HARAJUKU Cat Street limited items include orange-accented items and logo mugs!
The items include items made of the brand’s iconic denim with bright orange accents, parkas, caps, and other apparel, as well as mugs with fun “Harajuku” kanji designs on the logo.
Click here for the ” A|X HARAJUKU Cat Street ” special site
Japan-exclusive items include tie-dye pattern items with outstanding impact!
Tie-dye patterned T-shirts, parkas, and sweatpants, all of which have the impact of being the star of a single piece, will be available at directly managed stores nationwide and on the official website from November onward.
Click here for the ” A|X HARAJUKU Cat Street ” special site
Guests representing Generation Z wearing the brand’s latest collections attended the preview and celebrated the opening of the main store!
A preview was held the day before the main store opened to celebrate the opening of ” A|X HARAJUKU Cat Street ” with many guests representing Generation Z. Model/actor Shuzo Ohira is wearing a blouson with a white denim collar and black boa from the latest A|X Armani Exchange collection, along with biker pants made of the same material. Actor Ryuya Miyase appeared wearing a white oversized coat and a sweatshirt from the 30th anniversary limited edition collection. Other guests included models Yamato and Tina Koyama, actors Tadato Takeuchi, Koumi Hyodo and Kyoya Honda, artists Daiki Takayama and Shiori Sato, actress Yurina Yanagi, and freestyle footballer Kazane. Armani Exchange items were selected with their unique sensibilities, and their individuality shone through in their outfits.
Click here for the ” A|X HARAJUKU Cat Street ” special site
A|X HARAJUKU Cat Street ” details
Business hours: 11:00 – 20:00
Closed: irregular holidays
Address: Jingumae Green Terrace 1&2F, 6-16-12 Jingumae, Shibuya-ku, Tokyo
Store phone number: 03-6419-9600
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