
From perfume specialty brands to luxury brands and beauty brands, the perfume industry today is truly a battle of the strongest of the strongest. In this issue, we pick up brands that we particularly recommend for men by category!
CONTENTS
- Perfume Basics | Different types have different durations and fragrances change with elapsed time, so be sure to check them out!
- Perfume Men's recommended brands 1 | The best place to start is at the fragrance/beauty store! You can't go wrong with fragrance and beauty brands for starters.
- Perfume Men's recommended brands 2 | Find high brand and designer brands for quality and iconic perfumes
- Perfume Men's Recommended Brand 3 | K Fragrance, a third wave presence
- Perfume Men's recommended brands 4 | Affordable brands you can easily afford
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Perfume BasicsDifferent types have different durations and fragrances change with elapsed time, so be sure to check them out!
Before looking for the perfume brand of your choice, first check the perfume basics. It can be an important factor in choosing the right one, so be sure to check it out.
Perfume Basics 1There are four main types of perfumes!
Perfumes are classified according to their “fragrance content,” which indicates the concentration of fragrance, and each type differs in terms of fragrance intensity and duration. In order of concentration, perfume is classified as “parfum,” “eau de parfum,” “eau de toilette,” and “eau de cologne,” which are collectively called perfume. However, the Japanese Pharmaceutical Affairs Law does not have any regulations on classification and is not strictly controlled, so the names used by manufacturers and brands are left to each manufacturer and brand. The duration of each type of perfume is only a guide, but if you decide on the type, your perfume selection should go smoothly, so please refer to the table below.
| Type | Fragrance concentration | Duration |
| Parfum | 15~25% fragrance | 5~12 hours |
| Eau de Parfum | 10~15% (for a few days) | Around 5 hours |
| Eau de Toilette | 5~10% Eau de Parfum | around 3 hours |
| Eau de Cologne | 3~5 | around 2 hours |
Perfume Basics 2Fragrance changes in three stages over time
Perfume is composed of a number of fragrances, and each fragrance volatilizes at a different rate, so the scent changes over time. The fragrance at the beginning of application is called the top note, the middle note appears a little later, and the last note fades away. Of these, the middle note is the one that can be enjoyed for the longest time, and it is the one that strongly expresses the characteristics of the perfume. For this reason, when choosing a perfume in a store, we tend to focus on the freshly applied top note, but we should also check the middle note after a little time has passed. If you don’t like the way the fragrance changes, or if you want to layer only your favorite fragrance, we recommend you to use that.
Perfume Basics 3Be careful how you store perfumes to prevent them from deteriorating
Ingredients such as fragrance and alcohol in perfumes may deteriorate faster due to the effects of temperature and humidity, so care must be taken in the storage location. Specifically, it is recommended to store in a cool, well-ventilated shady area. Also, in the case of perfumes that have been opened, it is important to keep the lid tightly closed, as exposure to air can also cause deterioration. Incidentally, the expiration date is said to be about one year for an opened bottle, and about three years for an unopened bottle, so please choose the amount that can be used up within the expiration date.
From here, we will introduce 45 perfume brands in 4 categories!
Perfume Men's recommended brands 1The best place to start is at the fragrance/beauty store! You can't go wrong with fragrance and beauty brands for starters.
Fragrance and beauty brands 1diptyque
In old French ” Diptyque”, which means “two folded picture screens”, is a fragrance brand founded in Paris in 1961. It is no exaggeration to say that it is the most popular brand among men and women of all ages. Even in France, where the culture of fragrance is deeply rooted, it is called the “No. 1 fragrance store,” and its presence is well known throughout the world. The most popular fragrance is “Orpheon,” and it is one of the most popular perfumes in the world. The oval tag with the name of the fragrance in lettering has become a symbol of the brand.
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Fragrance and Beauty Brand 2LE LABO
The fragrance brand ” LE LABO ” was created in 2006 in Soho, New York. As the name “Le Labo” means “perfume laboratory,” the brand has been gaining popularity by pursuing a laboratory-like experimental approach to fragrance, which is distinctly different from chemical mass production. The most distinctive feature of the company’s perfumes is that each order is prepared in the laboratory and delivered to the customer’s hand in a fresh state. The label on the bottle is inscribed with the date of manufacture and the perfumer’s name. Le Labo’s fragrances are not overly assertive, yet they have a strong presence. If you are looking for a fragrance that reflects a way of life rather than a fashion trend, this is a brand you cannot avoid.
Fragrance and Beauty Brands 3D'ORSAY
The perfume brand ” D’ORSAY ” was born in Paris, France. Its history dates back to 1830, and has its roots in the aesthetic sense and views on love of Count Amade D’Orsay, who was famous in the social circles of the 19th century. The brand’s name is based on the idea that “fragrance is an extension of love,” and today, the brand continues to develop fragrances based on the theme of “the relationship between two people” and “the moment of love. The modern D’ORSAY is characterized by the fact that each fragrance has its own story to tell by entrusting different interpretations to different perfumers. The names of the fragrances are expressed in symbolic alphabets, such as “M.A.” and “G.A.,” and behind them is the story of “with whom and what scene you are spending. D’Orsay sees perfume not only as a tool for self-expression, but also as a mirror of intimate relationships.
Fragrance and Beauty Brands 4Jo Malone London
Jo Malone London was created in 1994 as a fragrance brand. The brand offers a wide range of perfumes that are simple yet elegant and unexpected, and is popular with both men and women. One of the main features of Jo Malone’s perfumes is the ability to enjoy layering of fragrances. The layering technique called “St. Pairing” allows you to change the fragrance depending on your mood of the day, and is a perfect way to express your individuality. The company also offers products such as body cream, shower gel, and hand soap, which can also be used as scent pairings, so please check them out as well.
Fragrance and Beauty Brands 5CLEAN
Founded in 2003, the American fragrance brand ” Clean ” is famous for its perfumes inspired by the clean, soapy scent of its name. Clean’s perfumes are also characterized by the fact that they do not have a harsh smell that is often found in perfumes, but instead have a clear and fluffy scent. The company offers several series of perfumes, including ” Clean Reserve,” a refined version of the original fragrance, the ” Clean Reserve Avant-Garde Collection,” which delivers a unique, high-quality, avant-garde scent, and the ” Clean Space,” a home fragrance collection. The wide variety of perfumes available makes it a fun experience to choose from.
Fragrance and Beauty Brands 6PENHALIGON'S
The Penrharrigan brand was created in England in 1870 by William Penrharrigan. The brand is also known as a brand that has received a royal warrant from the British Royal Family, and is a historic perfume manufacturer that has been awarded two royal warrants. The brand produces one-of-a-kind perfumes that skillfully cross fine natural and artificial fragrances to create a slightly addictive scent that is sure to leave a strong impression. The company is also particular about the appearance of its perfumes, which are visually pleasing and look great as interior decorations, such as bottles with elegant bow ties and bottle caps with animal motifs.
Fragrance and Beauty Brands 7FREDERIC MALLE
FREDERIC MALLE was founded in 2000 in Paris, France. The founder, Frédéric Malle, set up the brand philosophy of “giving perfumers complete freedom” and made an epoch-making product plan by daring to push the presence of perfumers, who until then had tended to hide behind the brand name, to the forefront. The brand’s official name, “EDITIONS DE PARFUMS Frédéric Malle,” means “fragrance publisher,” and each perfumer is an “author” of his or her own work. Each perfumer is an “author” of his or her own work. For men, ” French Lover ” and ” Vetiver Extraordinaire ” are particularly popular, with their dry, intellectual woody notes and cool vetiver that go well with fine suits and minimalist fashion. Frederic Malle’s fragrances emphasize lingering and depth rather than opulence, highlighting the intelligence and dignity of mature men.
Fragrance and Beauty Brands 8Santa Maria Novella
“Santa Maria Novella,” which develops perfumes that have been called “the art of fragrance” and “healing art,” is the world’s oldest still existing pharmacy in Florence, Italy. It is known as the world’s oldest pharmacy still in existence in Florence, Italy. It boasts a history of approximately 800 years, and is said to have been used by world celebrities, including royalty and aristocrats, famous writers, actors, and even the famous Napoleon. Each perfume has a natural and noble scent based on natural fragrances, and the fact that they still follow traditional recipes tickles men’s fancy. If you want to start with the brand’s perfumes, we recommend the best-selling “Santa Maria Novella,” which bears the brand’s name as it is.
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Fragrance and Beauty Brand 9BYREDO
“BYREDO” is a luxury fragrance brand from Sweden, founded in 2006 and quickly gaining popularity with its minimalist packaging and sophisticated yet unique scents. The brand quickly gained popularity due to its minimalistic packaging and sophisticated yet unique fragrance. The founder originally came from an art background, and the brand has been well received by fashion-conscious people, and in the past has collaborated with Off-White, a luxury brand, and Travis Scott, a rapper known as a fashionista.
10 Fragrance and Beauty BrandsACQUA DI PARMA
Aqua di Parma is a long-established Italian fragrance brand with over 100 years of history. The “Colonia” fragrance created at the time of its founding was adopted by many luxury brands as “the last essence to add elegance to men’s suits,” and was used to scent suits just before they were shipped to customers. It became famous as a representative perfume of the 1930s. In Japan, the ” Blue Mediterranean ” series is particularly popular, and its fresh and invigorating fragrance is sure to be popular with both men and women.
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Fragrance and Beauty Brand 11GUERLAIN
A French fragrance and cosmetics brand founded in 1828. GUERLAIN has released more than 1,000 fragrances to the world, and with a constant lineup of many perfumes, it is highly likely that you will find one to your liking. Especially famous scents include “Mitsuko” and “Night Flight,” which were inspired by novels, and “Shalimar,” which was inspired by an Indian love story. These are for women, but they are also recommended for men who want to be healed by fragrance.
Fragrance and Beauty Brand 12Miller Harris
Founded in London in 2000, the maison fragrance ” Miller Harris ” continues to attract many people with its luxurious fragrances that use natural fragrances with a focus on raw materials derived from plants. The company has been attracting many people with its luxurious fragrances using natural fragrances made from plant-derived ingredients. The company also features a wide range of perfumes that can be used regardless of gender, and it is possible to use them together with your partner. Incidentally, Miller Harris also offers hand creams, body washes, and other products, so it is one of Miller Harris’ strengths to create a subtle layering of fragrances.
Fragrance and Beauty Brand 13FLORIS
“Floris” is a British royal warrant brand founded in 1730. The brand is also known as “the finest brand of fragrance,” and its customers include Marilyn Monroe, Florence Nightingale, and Ian Fleming, the author of 007. The brand’s most popular perfume for men is “No. 89,” which is characterized by a refreshing citrus top note that gradually gives way to gentle scents such as neroli and jasmine. Other perfumes suitable for gentlemen such as “JF” and “ELITE” are also available, so be sure to check them out.
Fragrance and Beauty Brand 14MAISON FRANCIS KURKDJIAN
Francis Kurkdjian, one of the most famous perfumers in the world, launched this brand in 2009 under his own name. He is a specialist in fragrance, having been selected as the Creative Director of Parfum for Christian Dior in 2021, and has also received the Order of Arts and Letters in the past, among other brilliant achievements. The brand offers a large selection of shared fragrances that can be used by both unisex customers. They also have a hair mist for men, which is softly scented, and is recommended for those who do not like strong smells.
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Fragrance and Beauty Brands 15Kilian
As soon as it was founded in 2007, ” Kilian” became famous in the industry as the “Rolls Royce of perfumes. The founder is a sergeant in the Hennessy family, a world-class cognac house that has been in business since the 18th century. The company’s lineup of perfumes is full of originality, reminiscent of the sweetness of cognac alcohol and the wood of a liquor cask, which remind us of the company’s roots. The company offers about 20 rich and distinctive fragrances, including the worldwide hit ” Good Girl Gone Bad.
Fragrance and Beauty Brand 16SERGE LUTENS
The brand was founded in 2000 by Serge Lutens, who was the artistic director of Christian Dior’s makeup product development for about 12 years. While the bottle design is sophisticated, the fragrance is truly artistic, and there are many perfumes that tell a story from the top to the last note. Also, the price range is largely divided by line, making it easy to find a perfume that fits your budget.
Fragrance and Beauty Brands 17CREED
Famous as the brand of choice for men with a genuine taste, Creed is a fragrance house founded in London in 1760. It is recognized by the royal families of various countries and numerous celebrities, and has been awarded a royal warrant in its home country of the United Kingdom. The fragrance has a luxurious yet not too strong individuality, and the sturdy bottle design is also a reason for its popularity among men. The brand once withdrew from Japan, but gained attention when it re-entered the market in 2023. Currently, the brand is sold through the online store and at Isetan Shinjuku and other department stores.
Perfume Men's recommended brands 2Find high brand and designer brands for quality and iconic perfumes
MAISON MARGIELA
“Maison Margiela” has always been one of the top names in perfume rankings in recent years. In particular, the replica series “Lazy Sunday Morning” is extremely popular, and both men and women love its clean fragrance that smells like freshly washed sheets. Incidentally, the replica series reproduces scenes through its fragrances, which are made in the image of a library, barbershop, flower market, etc., so it is fun to choose one that links to the scene or your mood.
High Brand/Designer Brand 2HERMES
“Hermès” has a strong impression of bags and jewelry, but perfume is also a main lineup item that boasts great popularity. The “Garden Fragrance” series is particularly popular, and among them, “Garden of the Nile” is a popular brand that always ranks high as a favorite perfume of both men and women alike. The perfume itself is a light eau de toilette, so it is nice that the price is surprisingly affordable despite the brand value of Hermes.
High Brand/Designer Brand 3TOM FORD
Tom Ford Beauty is a fragrance that can capture the sexy and elegant appeal of one of America’s leading luxury brands, Tom Ford. The fragrance is a unique and powerful scent. Many of the perfumes are unique and powerful, and although they are available for both women and men, they are basically all unisex. The bottles are stylishly designed to resemble medicine bottles, and are good for interior decoration. Of the many varieties available, we especially recommend the clean-scented ” Neroli Portofino Eau de Parfum Spray ” for men.
High Brand/Designer Brand 4LOEWE
Perfumes by ” LOEWE,” founded in 1846 in Madrid, Spain as a leather workshop, are also becoming increasingly popular. Characteristic features include transparent green notes inspired by nature and a scent design that reinterprets classic leather codes. The bottle design is also as sophisticated as an object, evoking an aesthetic that unites fragrance and sight. Loewe fragrances embody the brand’s philosophy of combining tradition and innovation, and seem to extend the act of “dressing” to an entire lifestyle. For men who see fragrance not as an accessory but as a cultural expression, this brand offers a new option for self-expression.
High Brand/Designer Brand 5CHANEL
When you think of “Chanel” perfumes, the image of women’s perfumes comes to mind, but there are many popular brands in the men’s line, such as “Bleu de Chanel” and “Allure Homme Sport. There is a wide variety of fragrances, from refreshing to avant-garde with a touch of spice. Olivier Polge, currently the fourth generation of perfumers, is the only one who is called a “thoroughbred” in the world of perfumery. Because he is in charge of such a wide range of fragrances, no matter which perfume you choose, you will not be disappointed.
High Brand/Designer Brand 6Givenchy
“Givenchy” has many well-known fragrances, such as “Ultramarine,” which many people know even if they are not familiar with perfumes. All perfumes are created in pursuit of the brand concept of “elegance,” and their high-quality, sophisticated scents are recommended for men of all ages. The “Gentleman” series, which is said to embody the ultimate in elegance, is also popular, with its powerful yet subtle woody and floral scents that create a unique personality.
High Brand/Designer Brand 7Dior
“Dior” perfumes are so famous for their scents for women, such as “Miss Dior,” “Puison” and “J’adore. However, the men’s line also includes such hits as “Sauvage” and “Fahrenheit,” all of which are characterized by their masculine and high-quality fragrances. Also available are shower gels, fragrance sticks, cool sprays, and more.
High Brand/Designer Brand 8DOLCE & GABBANA
Dolce & Gabbana, commonly known as Dorgabba, has a wide range of perfumes from fresh to exotic scents. If you want to choose a perfume that is sure to be right from among the many varieties, this is the one you should choose! Light Blue Pour Homme” is said to be the one to choose. It is characterized by a refreshing citrus fragrance that changes to a sexy scent of musk and rosemary. It is not too strong in character, so it is recommended as a first perfume.
High Brand and Designer Brand 9GUCCI
“Gucci” has many perfumes in the women’s line, and only the “Guilty” series in the men’s line. The common feature of the Guilty series is the use of patchouli in the last note, which is a mellow and calm fragrance that is suitable for creating a mature impression. Patchouli also has a long-lasting fragrance, so it is nice to know that one does not have to keep reapplying it.
High Brand/Designer Brand 10BVLGARI
It is no exaggeration to say that ” BVLGARI ” is a “classic of men’s perfumes. In the 2000s, “Blue Pour Homme,” “Black Eau de Toilette,” and “Aqua Pour Homme” became big hits. In 2017, the brand released its first High Perfumery collection for men. The jeweled caps and other designs that convey richness at first glance are irresistible.
High Brand/Designer Brand 11Yves Saint Laurent
If you are looking for a sexy perfume, Yves Saint Laurent’s perfume will be a strong choice. Sensational and sexy perfumes are available, such as “Libre Eau de Parfum,” with its luscious scent of vanilla and musk, and “Y MEN Eau de Toilette,” with its chic and youthful wildness of balsam fir and amber accord. The range is available in 30 ml bottles, which are ideal for trial or portable use, and the prices are surprisingly affordable.
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High Brand/Designer Brand 12VERSACE
Versace, a luxury brand that is popular with celebrities, offers many perfumes that give a sexy impression typical of the Italian brand. For example, “Eros,” named after the god of love in Greek mythology. The mid-note is sensual and sweet, but the fragrance changes to a masculine and austere scent toward the last note, creating a mature and sexy atmosphere.
High Brand/Designer Brand 13LANVIN
” offers perfumes with an elegant sweetness that even men can easily use. The top note of “Éclat de l’Arpege Pour Homme,” a popular representative perfume, is sweet, but it gradually changes to a refreshing scent, making it easy to use regardless of the occasion. It is also affordable, so it is recommended for those who are looking for a cost-effective perfume.
High Brand/Designer Brand 14GIORGIO ARMANI
Like the clothes created by Giorgio Armani, the king of the fashion world, LANVIN offers a wide range of perfumes from luxurious and mature to elegant and refreshing scents. Armani Beauty” offers a wide range of perfumes, from luxurious and mature fragrances to elegant and refreshing scents. The most popular of the 13 fragrances currently available is “Aqua di Gio Pour Homme Eau de Toilette,” which expresses the strength, balance, mystery, and intensity of a man.
High Brand and Designer Brand 15Salvatore Ferragamo
Salvatore Ferragamo has been releasing men’s fragrances almost every year. 2021’s Ferragamo Intense Eau de Parfum,” launched in 2021, has been well received for its deep fragrance that expresses the image of a passionate and sensual man. The bottle design, featuring the brand’s signature Gancini buckle motif, is also playful and attractive.
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High Brand Designer Brands 16PRADA
Prada currently has 17 perfumes, about half of which are long-time favorites. The most popular is “Amber Pour Homme,” which was first released as a men’s fragrance and is characterized by a fresh scent reminiscent of barbershop soap and a hint of fougere. It is a fresh and calm fragrance that is also suitable for the biz scene.
High Brand and Designer Brand 17JIL SANDER
The ” Jil Sander ” fragrance line features a bottle design that is as minimalist as its clothing. All of the perfumes for men are aromatic and youthful, with a woodsy austerity and cardamom spiciness skillfully mixed into the mix, which is addictive. Jil Sander’s men’s perfumes are not widely distributed in Japan, but on the other hand, they can be taken to be unmistakable, making them ideal for creating an individuality.
High Brand/Designer Brand 18BRUNELLO CUCINELLI
The Brunello Cucinelli fragrance collection carefully forms its scents while using the highest quality ingredients appropriate to the brand’s sense of value. The company offers luxurious perfumes conceived to maintain exceptional diffusion and longevity. In the ” Incanti Poetici ” collection, world-renowned perfumers express the world of poetry in rich scents that are three-dimensionally perfumed to evoke the scene of the poem. You can enjoy the romantic fragrance that is typical of Brunello Cucinelli.
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High Brand/Designer Brand 19ISSEY MIYAKE
“ISSEY MIYAKE” offers many genderless and easy-to-use perfumes. The brand’s signature perfume, “Road to Issey,” is characterized by its water drop-inspired bottle and clean, pure scent. This masterpiece is also known for establishing a new genre in the perfume world: ozone notes.
High Brand/Designer Brand 20Abercrombie & Fitch
The apparel and lifestyle brand ” Abercrombie & Fitch,” or Abercrombie & Co. Abercrombie & Fitch, which stands for “Abercrombie & Fitch,” has a wide range of popular fragrances that have become long sellers. Among them, “Fierce” is especially recommended. As the name “Fierce,” which means “ferocious” or “fierce,” suggests, it is a wild and sexy fragrance, but it is a gently scented eau de cologne that is easy to use regardless of the occasion.
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High Brand/Designer Brand 21DIESEL
Diesel’s perfume is famous for ” Only the Brave,” with its fist-clenched bottle design. Like the bottle, the fragrance is strong and powerful, with a woody, leathery, and sexy sweetness in the last part. Check out other masterpieces such as “Fuel for Life Pour Homme,” which is sweet yet crisp and refreshing, and “Bad,” which has a unique and sexy scent.
Perfume Men's Recommended Brand 3K Fragrance, a third wave presence
K Fragrance 1TAMBURINS
TAMBURINS is a beauty brand created as a sister brand that shares the DNA of the Korean eyewear brand “GENTLE MONSTER. Just as GENTLE MONSTER attracted global attention with its “art installations that go beyond eyewear,” TAMBURINS also offers “experiences that go beyond fragrance, The store is designed as a “place to immerse oneself in the world of fragrance” rather than simply displaying perfumes. The shop is designed as a place where customers can immerse themselves in the world of fragrance, rather than simply displaying perfumes. The brand has transcended the boundaries of being a mere Korean brand, and is presenting a new context for the global luxury fragrance market.
K Fragrance 2BORNTOSTANDOUT
A fragrance brand born in Seoul in 2020. It is a provocative concept that combines the values of “Korean-ness” and “un-Korean-ness” to open up “desires” suppressed by social norms, contrary to the Confucian-based Korean ideology. The concept is a provocative one. The perfumes, created by a team of legendary perfumers, are original and neutral. The unique bottle design is a modern reinterpretation of the motif of “Joseon white porcelain,” a type of porcelain that originated in China and is said to have appeared in Korea during the Goryeo Dynasty (710-794). The brand does not prescribe animal fragrances, plant fragrances with sustainability concerns, or essential oils containing toxic allergens, but rather skillfully utilizes natural fragrances such as absolutes and exotic spices to provide fragrances that are gentle to both the environment and the human body. The brand is now gaining attention in Japan as well.
K Fragrance 3NONFICTION
“Nonfiction” is a Korean lifestyle brand created to make the time to face your honest self special. The brand offers body care items that put you first anyway, not against your surroundings. The perfumes are scented by world-renowned perfumers with scents inspired by scenes, a product design that is truly in line with K Fragrance’s emphasis on storytelling. All products use mild plant-derived ingredients, so even sensitive skin can wear the perfumes without worry.
Perfume Men's recommended brands 4Affordable brands you can easily afford
Affordable fragrance brands 1AUX PARADIS
Launched in 2008, Japan Aux Paradis” is a Japanese-born brand launched in 2008. The brand offers eau de parfums with natural fragrances that are easy to use in daily life, formulated with an awareness of the Japanese air, Japanese skin, and the delicate sensitivity of Japanese people to fragrance. Unusually, bottle sizes start at 15 ml, and are available for around 3,000 yen, making it easy to try them out. The brand also releases seasonal fragrances, making it fun to choose a perfume for each season.
Affordable Fragrance Brand 2RISINGWAVE
In 2005, when there were still few perfumes for Japanese people, “Rising Wave” attracted attention for creating a clean and light scent that suited the Japanese. Their signature fragrance, “Light Blue,” has a dignified and fresh floral scent that is popular with women as well as men because it drifts softly and is easy for anyone to use. Since such a perfume that has been loved for more than 10 years is available at the low price of 3,300 yen per 50 ml including tax, perfume beginners may want to try Rising Wave as a first step.
3 affordable fragrance brandsSAMOURAI
The French actor Alain Delon created the perfume collection “Samurai” in the image of the famous Japanese actor Toshiro Mifune. The brand landed in Japan in 1998 and quickly gained support from a wide range of people. Today, the brand has established itself as a standard perfume and is readily available at drugstores such as Matsumotokiyoshi. The brand’s refreshing, non-intimidating fragrance and reasonable price make it a must-see.
Affordable Fragrance Brands 4JEANNE ARTHES
Founded in Grasse, southern France, which is also known as the birthplace of perfume, Jeanne Artès is a brand that has created numerous perfumes over the past 40 years. Its flagship product, “Sexy Boy,” is popular among a wide range of consumers for its authentic fragrance despite its low price of 2,200 yen for 100 ml. Sexy Boy is also characterized by its long-lasting fragrance, and depending on the temperature, you can smell it even after half a day. Why not give it a try if you are looking for an occasional touch of sexiness?





















































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