Gatsby’s first cosmetics line for men, “gatsby THE DESIGNER,” was launched on October 7 (Thu). The brand employs Takeru Sato as its image character. The brand will go on sale sequentially on the company’s own e-commerce site and at Loft stores nationwide (including the Loft Net Store).
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What is Gatsby’s New Cosmetic Line “gatsby THE DESIGNER”?
gatsby THE DESIGNER” is a new men’s cosmetic line created by Gatsby under the themes of “diversity” and “self-expression” to realize Mandom’s corporate slogan, “BE ANYTHING, BE EVERYTHING. GATSBY has teamed up with three seasonal stylists who have a world view representative of what today’s young men want to be, to jointly develop the line.
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This new line proposes a total worldview by combining three different aspects: “makeup” to create an impressive expression through form-defining facial parts, “skincare” to enhance the impression of the face, and “styling” to frame the face through the hair style.
Takeru Sato was chosen as the image character, and a key visual was unveiled with the launch of the new line.
gatsby THE DESIGNER” is a line of three series: makeup, skincare, and styling!
gatsby THE DESIGNER (1) “Makeup Series
The ” Makeup Series ” offers an extensive lineup of base and point makeup items to create an impressive look. A common feature of the series is its smooth-fit formulation that blends evenly and maintains a natural finish even on men’s skin, which has a lot of sebum, based on Mandom’s research on men’s skin. The makeup series is designed to create colors, shades, and contrasts to create the desired impression.
gatsby THE DESIGNER②”Skin Care Series
The ” skincare series ” is designed to achieve translucent skin that glows from the inside out. This series also supports men’s skin, which tends to lack moisture, with a skin-brightening formula that leads to clear skin filled with moisture deep into the stratum corneum, based on Mandom’s accumulated research on men’s skin. This skincare series improves the transparency of the skin and enhances the impression of the face.
gatsby THE DESIGNER (3) “Styling Series
This styling series was jointly developed with three top stylists with the hope that people will enjoy hairstyling more freely and in their own way. The easy-wash formulation is easy to wash off with just hot water, and the fragrance is Shabon Fougere, a natural fragrance that is carefully selected (except for hair oil (6)). This hair styling series creates the desired bundle, flow, and texture, and elevates the overall atmosphere of the hair.
The three top stylists involved in this product line are
NAVY Mr. Fumihiko Uno
Mr . Uno has appeared in numerous hair catalogs and other media with his dynamic, three-dimensional styles. He is a regular nominee for Japan’s largest hair style awards. He has attracted many fashionable men and is one of the key figures leading the current men’s hair scene.
OOO YY Ryutaro
Mr. Ryutaro has continued to create numerous highly sensitive styles and hit after hit, and many models and young actors have great confidence in his originality and sensitivity. He also produces his own brand, and has a strong presence among men who love fashion.
syn Mr. Shota Saito
Mr . Saito has quickly become a charismatic figure with his outstanding skills and unique worldview, boasts over 220,000 followers on Instagram, and is always on a two-month waiting list for appointments. Her mindset and branding skills, which have helped her salon grow at a rapid pace, are also attracting attention, and she is sought after for media interviews and seminars.
gatsby THE DESIGNER ” details
Release date: October 7, 2021 (Thursday)
Sales locations: “gatsby THE DESIGNER” official e-commerce site, Loft stores nationwide (including Loft net store )
