Balenciaga and the online game “Fortnite” have collaborated to offer items both in the game and in the real world. In the real world, six items are now on sale at select Balenciaga stores and the official Balenciaga online store.
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This collaboration, a new experiment for both parties, is a project that can be enjoyed both digitally and in real life!
Balenciaga has announced a collaboration with the popular online game ” Fortnite. The collaboration will allow users to purchase Balenciaga’s digital fashions in the Fortnite game and have them worn by their characters. In the real world, six items, including denim jackets, T-shirts, and caps, are available, using the digital fashions in the game as base designs. While “Fortnite” has made a splash by hosting online shows by artists such as Travis Scott, Ariana Grande, and Genji Yonezu, this is the first time the brand has collaborated with a luxury brand. This is the first collaboration with a luxury brand, and the collaboration is also introduced on the official website of Fortnite .
Check out the collaboration items at the official Balenciaga online store!
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