SANDERS is a British-born shoe manufacturer with a Royal Warrant that offers high quality items at reasonable prices. Did you know that Saunders has a Japan-only collection? This time, we will introduce you to the appeal of the “Military Derby Shoes,” a standard item in Saunders’ Japan-only “Military Collection” line!
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Suponsered by
SANDERS”, one of the best long-established leather shoes brands in the U.K., favored by Queen Elizabeth II.
Sanders is a long-established shoe manufacturer with a history of about 150 years, founded in Rushden, Northampton, England in 1873 by brothers William and Thomas Sanders. Sanders is one of the few brands not only to be granted a Royal Warrant (British Royal Warrant), but also to have Queen Elizabeth’s Crown engraved on its products. In addition to OEM production for fashion brands such as Gieves & Hawkes, Marcel Lassens, A.P.C., and Ralph Lauren, Saunders is also an official supplier of many of the uniform shoes worn by the British Ministry of Defense (MOD). Of course, Saunders shoes are loved not only in the U.K. but also in more than 30 countries, and in 2006, Saunders shoes made a full-scale entry into the Japanese market.
How Sanders is able to offer reasonable prices
If you try to buy leather shoes in Japan of the quality of the Northampton brand, which has been in existence for about 150 years and is a traditional and competent brand, many brands are almost twice the price of Saunders’ shoes. This is an understandable price setting considering the materials, craftsmen’s wages, transportation costs, customs duties, etc. However, the reason Saunders is able to set a lower price than other British shoe brands is not because it lowers the quality of materials or hides its craftsmen at an unfair price.
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The main reason for Saunders’ price point is that it manufactures products for the British Defense Ministry, as mentioned above. Nearly half of the factory’s production line is used to make shoes for the British Defense Ministry. In addition, Saunders employs a large team of nearly 100 craftsmen. There is no off-season throughout the year, and many highly skilled craftsmen are able to handle the overwhelming volume of government goods. The brand is called “the conscience of British shoes” in the Japanese media, and because of its high cost performance, it is becoming increasingly popular not only among men who love luxury shoes and leather shoes, but also among the younger generation and women’s shoes, making it a suitable brand to choose for your first pair of authentic shoes.
[ Related articles ] Introducing the charm and standard items of SANDERS (SANDERS), which is equipped with everything from dress to military shoes.
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