What is “NIKELAB RADIO*,” the video and audio content that Nike will be presenting with a variety of special guests?

NIKELAB is now running “NIKELAB RADIO*” as part of NIKE TOKYO LIVE. The program features a variety of special guests and four content series “(x) Playlist”, “(x) Talk”, “(x) Read”, and “(x) Session” that will bring new inspiration and vision to Tokyo via NIKE APP,Apple Pod cast, YouTube, and Spotify. NIKELAB RADIO

NIKELAB RADIO*” with a variety of guests is an innovative content with crossover of various elements

NIKELAB RADIO* aims to open up new perspectives and new vistas in today’s uncertain times. The program is a crossover of sports, culture, and generations, creating new innovations. As the word “LAB” suggests, it is a place where experimental fusion is constantly repeated. This content is a unique initiative of NIKELAB, which has continued to create innovative products and has presented collections with a wide variety of collaborators.

Here are the four categories of “NIKELAB RADIO*”!

The “(x) Playlist/Cross Playlist” featuring music selected by world-class creators and brands that continue to lead the scene

(x) Playlist is a playlist of songs selected by diverse members of the fashion, street, music, art, and other scenes to match various everyday situations. From the fashion scene, the members include sacai,Jun Takahashi,Hiroshi Fujiwara,WACKO MARIA,Yoon, and others active in the world. The contents will be updated on the NIKE APP, and can also be checked on Apple Music,Spotify, etc.

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Cross Talk” featuring a diverse lineup of guests who will talk about a variety of topics.

(x) Talk” features a diverse lineup of members, including athletes, comedians, and fashion designers, who talk about a variety of topics. Talk sessions are based on a variety of topics related to culture, sports, Tokyo, etc. It is available on NIKE APP, Apple Podcast,Spotify, etc.

(x) Read,” in which guests read poems to lull viewers to sleep under the theme of “Prescription for Dreams

(x) Read is a program designed to guide viewers to sleep with the theme “Prescription for Dreams.” It is available on Apple Pod cast and Spotify.

Cross Session,” video content that brings together people and elements that normally would not cross paths.

(x) Session is video content created by crossing people and elements that do not normally mingle. The creators create and present music using “sounds” surrounding sports, such as the dribbling of a basketball or the shooting sound of a soccer ball. Also, sessions by tabla player U-zhaan, musician Shuta Hasunuma and dancer Saori Hara, and meditation sessions by musician UKICO and artist Akiko Nakayama are currently being developed. These contents can be checked on NIKE APP, YouTube, etc.

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