TATRAS will hold a large-scale participatory event “TATRAS PARK” in Tokyo, Osaka, and Nagoya, where its flagship stores are located.
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TATRAS to Hold TATRAS PARK Events in 3 Cities as Part of New Campaign!
TATRAS will launch its new campaign “YOUR CHOICE” from the 2021 FW season. Based on the brand theme “唯⼀無⼆”, this campaign is a BRAND MISSION campaign to support each individual’s choice at the critical moment in life. The “TATRAS PARK” will be held in Tokyo, Osaka and Nagoya to kick off the “YOUR CHOICE” campaign, and will be directed by LA-based contemporary artist “PHIL AMERICA”. The art space will be directed by LA-based contemporary artist “PHIL AMERICA” and will be inspired by the Japanese traditional festival “Nichijitsu” (Japanese traditional festival). The space will be filled with a mechanism to remind people of the “true luxury in life” that many of them may have forgotten in the past two years of restrictions on various things.
Click here for the special site
TATRAS PARK” features 6 different games based on the motif of a fair that will remind you of your boyish spirit!
TATRAS PARK is an earth-colored art space based on blue and green colors, with the symbolic monument “TIME IS NOT ENOUGH” placed in the center of each booth with a PHIL AMERICA poem painted on it.
The highlight of the event will be a total of six participatory games at each booth, including a modern goldfish scooping experience using VR and old-fashioned games such as ring toss and target practice, which are well-known at fairs and festivals. Visitors who complete missions at each booth will receive coins to try out the crane game. The successful players of the crane game will be presented with TATLUS’ non-perishable goods.
Click here for the special site
In addition, an online game that allows visitors to experience TATRAS PARK will be available at the same time. The top 100 players will also receive non-perishable goods as a present, so be sure to check it out. To participate in the game, please click here to register on LINE.
Details of “TATRAS PARK
Period
September 10 (Fri.)-12 (Sun.), 2021: Tokyo Midtown Nichibei 1F Atrium
September 18 (Tue.)-19 (Sun.): Shibafu Hiroba, Hisaya Odori Park, Nagoya
September 25 (Sat.)-26 (Sun.): Grand Front Osaka Umekita Nichinichi Grand Front Osaka Umekita Plaza 1F
