LACOSTE Launches Spring/Summer 2021 Collection Line! Polo shirts and other designs incorporating haute couture techniques

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LACOSTE Launches Spring/Summer 2021 Collection Line! Polo shirts and other designs incorporating haute couture techniques

LACOSTE will launch its Spring/Summer 2021 collection line. The collection , featuring the iconic crocodile motif, is a well-balanced blend of the brand’s history and handcrafted spirit. street store.

The LACOSTE 21SS collection line, which challenged the brand logo to be reconstructed, consists mainly of upcycling items!

LACOSTE Spring/Summer 2021 collection line will finally go on sale. Creative director Louise Trotter’s LACOSTE Collection Line has been gaining popularity for its modern sporty and genderless collection. For the 2021 Spring/Summer season of the LACOSTE Collection line, fabrics and fittings from the past are given new life, creating a dynamic finish that evokes the warmth of human hands. This collection will feature many upcycled items that make extensive use of materials such as deadstock and vintage.

LACOSTE official online store is here!

Starting with polo shirts that employ haute couture techniques, items with nostalgic designs and more!

Among the many modern and sporty items in the collection, the box silhouette polo shirt with stripes, ribs, and bold logo accents is one of the standout items. This item was created in collaboration with the French company Lemarié, which has specialized in embroidery and featherwork since 1880. The haute couture techniques of Lemarié are reflected in the geometric crocodile appliqué with layered jacquard weave. It is also the first time in the world that the haute couture technique, which is filled with Lemarié’s legacy, is used for sportswear.
Price: ¥53,000 (polo shirt ) *Price excludes tax

For this collection, Louise, who questioned the universality of the brand logo, sublimated the universal symbol that has been loved for decades into a new expression. The collection is packed with designs that highlight the contrasts of each era, including written prints, embroidery, archival globe motifs, and the revival of the “Chemise Lacoste” design through screen printing.
Price: ¥14,000 (T-shirt), ¥32,000 (shirt), ¥47,000 (pants) *All prices exclude tax.

LACOSTE official online store is here!

LACOSTE 2021SS FASHION SHOW COLLECTION details

LACOSTE Ginza store
Available from March 31, 2021 (Wed.)

・LACOSTE official online store
Available from March 31, 2021 (Wed.)

・Isetan Shinjuku Men’s Building, 6th floor Men’s Contemporary
Available from March 24, 2021 (Wed.) to April 6, 2021 (Tues.)

・MITSUKOSHI ISETAN online store
On sale from the end of March 2021

・6(ROKU)-UNITED ARROWS Shibuya cat street store
On sale from Wednesday, March 31, 2021

Inquiries: 0120-37-0202 ( Lacoste Customer Center)

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