Lacoste will release upcycled items made from used clothing collected from consumers and recycled by artists as part of the “REGENERATION” project, an environmental initiative launched in April 2021. The items will be sold at the Lacoste Shibuya store from September 16 to September 28, 2021, and at the Lacoste Kyoto store from September 30 to October 17, 2021.
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Upcycling project in collaboration with artists. The theme is “Lacoste’s old clothes get a second life.
The “REGENERATION” project was launched in April 2021 as a Lacoste-style environmental initiative. Under the theme of “giving Lacoste’s used clothes a second life,” used clothes collected from consumers will be regenerated by the leading artists of the generation and brought back to life again. The shelves and racks for sales are designed by Fuyuki Shimazu, a corrugated cardboard artist who “creates something precious out of unwanted cardboard.
Artist Marie, who participated in this project, created unique shirts, bucket hats, stuffed animals with crocodile motifs, and other playful items by applying patchwork and dyeing to collected used clothing.
Artist Hikaru Matsubara, who has a unique background as a fisherman, has created a lineup of T-shirts and polo shirts, each silk-screened by hand with a motif drawn especially for this exhibition.
Each piece is a one-and-only art piece that can only be obtained here. Lacoste’s new approach to the environment, proposed with the cooperation of today’s hottest artists, is a project that is uniquely modern, creating new value out of unwanted items. A portion of the proceeds from this project will be donated to the Japan Diversity Sports Association, a non-profit organization.
Lacoste “REGENERATION Project” details
Sales period: LACOSTE Shibuya store (September 16 – September 28, 2021) / LACOSTE Kyoto store (September 30 – October 17, 2021)
Contact: 0120-37-0202 ( LACOSTE Customer Center)
Click here for the official LACOSTE website
