LACOSTE, the French premium fashion and sports brand, has announced a special collection this year honoring its brand ambassador, Novak Djokovic, following the overwhelming response to the first collection unveiled in New York in 2025.With a few exceptions, this collection is scheduled to go on sale on Friday, June 26, 2026, at select stores and the official online store.
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A Collection that Reinterprets the Brand’s Iconic Crocodile as the ‘GOAT’Lacoste’s Collection Pays Homage to Novak Djokovic, an Unparalleled Figure in the World of Tennis
In this special project, Lacoste pays tribute to Novak Djokovic—who boasts the most illustrious record in tennis history—by reinterpreting the brand’s iconic crocodile as the “GOAT” (Greatest of All Time). The new limited-edition capsule collection features a lineup of several new items.This reinterpretation of the iconic logo is a tribute to Novak Djokovic, who has maintained an unparalleled level of performance at the world’s top tournaments for nearly 20 years.With a total of 101 ATP titles, 24 Grand Slam victories, and 40 Masters 1000 titles—an unprecedented record—Novak Djokovic has redefined the concept of “impossible” and left an indelible mark on tennis history.
Éric Vallat, CEO of Lacoste, notes that while there are few athletes who have carved an indelible name into sports history, Novak Djokovic is one of those rare individuals.The GOAT Collection serves as a tribute to him—a player who has rewritten tennis history through his outstanding achievements, phenomenal endurance, and unwavering spirit of challenge. By boldly reinterpreting Lacoste’s iconic crocodile as the “GOAT,” the brand pays homage to the greatest champion of all time with a touch of creativity and playfulness.
Polo Shirts to Watch in the GOAT CollectionA model featuring a gold GOAT logo, limited to 100 pieces, and a signature green model available worldwide
The iconic piece of this collection is Lacoste’s signature polo shirt featuring the gold GOAT logo. Limited to just 100 pieces, this special model—a must-have for collectors—will be sold exclusively at Lacoste’s flagship store on Regent Street in London (not available in Japan).Additionally, as a tribute to the brand’s heritage, a polo shirt featuring the iconic signature green color that symbolizes Lacoste is also available. This style is scheduled to be released worldwide.
The GOAT Collection Lineup10 Items Boldly Featuring the Special-Edition GOAT Logo
The GOAT Collection features a total of 10 items, including polo shirts, T-shirts, track jackets, pants, sweatshirts, caps, socks, and wristbands.All items feature a bold, specially designed GOAT logo. This collection is being sold worldwide as a limited-edition capsule collection and will be available to fans around the globe.
A Campaign Featuring Novak DjokovicA Humorous Short Film Depicting the ‘GOAT’ Title”
To commemorate the launch of this collection, Lacoste is launching a campaign starting Monday, June 22, directed and filmed by artist and creative director Max Siedentopf.In a series of short films infused with a unique sense of humor, Novak Djokovic showcases the playful side of the title many people associate with him. Surrounded by baby goats, the champion finds himself in a series of unexpected situations inspired by his reputation as the “GOAT.”Through this lighthearted and witty campaign, Lacoste pays tribute to one of the greatest champions in sports history while playfully reinterpreting the iconic elements that have shaped his legend.
GOAT Collection Overview
Sales Stors: LACOSTE Harajuku, LACOSTE Hibiya, LACOSTE Shibuya, LACOSTE Shinjuku, LACOSTE Shinsaibashi, LACOSTE Official Online Store
Inquiries: 0120-37-0202 (LACOSTE Customer Center)
