THE NORTH FACE PURPLE LABEL announces 20FW collection! Key colors are earth colors such as green and brown

Key colors are earth colors such as sage green and brown inspired by plants.

The key color of the 20FW collection is sage green, which evokes plants and leaves firmly rooted in the earth. It was used in a variety of items from outerwear and shirts to pants. In the latter half of the season, brown items will be introduced, inspired by the earthy hues of plants and mountains as the seasons change.

Check out THE NORTH FACE PURPLE LABEL 20FW collection

Also, look out for items in raw colors that allow you to enjoy the colors of nature as they are!

The North Face will also release items in purple as an accent color and teal blue, a color adopted from The North Face’s archives. In addition to these key colors, standard items such as T-shirts and outerwear will also adopt raw colors in consideration of the natural environment. One of the highlights of this collection is that the fabrics are left as they are without being dyed, allowing the wearers to enjoy the gentle natural tones of the fabrics.

Check out THE NORTH FACE PURPLE LABEL 20FW collection

Graphic T-shirts featuring the artwork of picture book author Ryota Ushikubo are also noteworthy. The enlightening artwork depicts a message from animals that makes us think about how we should deal with nature.