THE NORTH FACE PURPLE LABEL announces 20FW collection! Key colors are earth colors such as green and brown

THE NORTH FACE PURPLE LABEL, a special order line of THE NORTH FACE by nanamica, whose urban outdoor style is popular, has released its 2020FW collection. Blending elements of streetwear silhouettes, cutting-edge functionality, and craftsmanship with The North Face’s masterpieces, the items are like heritage wear with a new sensibility.

THE NORTH FACE PURPLE LABEL 20FW Collection is themed “WHISPER OF THE WIND” with a feeling of being close to nature

THE NORTH FACE PURPLE LABEL has unveiled its 20FW collection under the theme ” WHISPER OF THE WIND. The theme is meant to encourage people to stop and feel the whisper of the wind, and to become interested in nature and the global environment through the brand’s clothing. Thinking about nature means thinking about the future. With global warming being talked about every day and Japan facing environmental problems such as torrential rainfall, each of us can make a small change, starting with what we can do, to make a big difference in the future for the better. Nostalgic and modern, cutting-edge and crafty, THE NORTH FACE PURPLE LABEL 20FW collection is a collection where you can feel such a hybrid breeze.

Check out THE NORTH FACE PURPLE LABEL 20FW collection