THE NORTH FACE PURPLE LABEL announces 20FW collection! Key colors are earth colors such as green and brown

THE NORTH FACE PURPLE LABEL 20FW collection, which uses materials that take the natural environment into consideration, is attractive for its functionality and versatility for comfortable urban living.

THE NORTH FACE PURPLE LABEL has been making contact with nature through manufacturingsince the20FW season, and communicating how to deal with the ever-changing natural environment. As a first step, we choose fabrics that do not burden the environment as much as possible when making items. Organic cotton, which does not use chemicals, is used as a natural material. At the same time, by combining it with synthetic functional materials, the company is developing hybrid functional materials that are environmentally friendly.In addition, the fabrics for COTTON×COOLMAX®︎ stretch denim and stretch twill pants, which are standard items, have been renewed to organic cotton.These items have been updated to be naturally derived and environmentally friendly.In addition, synthetic fiber materials have been changed to nylon and renewable polyester materials made from recycled raw materials.Bay head cloth material, a typical material ofTheNorth Face archive items, consisting of 65% polyester and 35% cotton, has been incorporated into the items with an awareness of their functionality in daily life.

Check out THE NORTH FACE PURPLE LABEL 20FW collection

In addition to environmental friendliness, the brand also pursues functionality and versatility for comfort in urban living. As part of this effort, all down outerwear padding has been renewed to photoelectron® down for the 20FW season.For down, CLEAN DOWN refined by Kawada Feathers, one of Japan’s leading manufacturers of down materials, is used.Photoelectron® down, which efficiently radiates far-infrared rays in the body temperature range of the wearer to warm the body, exhibits its greatest function in environments with rapid temperature changes. CLEAN DOWN also draws out all of down’s inherent heat-retaining and moisture-dissipating effects, such as the creation of a layer of warm air. All down items, fromdown cardigans for the changing seasons tohigh-loft down items for midwinter, use photoelectron® down and CLEAN DOWN. In addition, the down items appearing in the 20FW season use GORE-TEX INFINIUM™ material, which is windproof and breathable. The new outerwear is not only functional and comfortable, but is alsovery supple and urban in its comfort, contrary to the heavy impression ofdown.

Check out THE NORTH FACE PURPLE LABEL 20FW collection