Classical hairstyles based in the barbershop are now a global trend in men’s hairstyles. SCHOREM, a barbershop in Rotterdam, Holland, which is said to be “the most influential barbershop in the world,” is coming to Japan for an event. The tour will be held in two cities, Tokyo (May 27) and Osaka (date to be announced). This will be a must-see event not only for professionals in the hairdressing industry, but also for fashion-conscious men.
Suponsered by
SCHOREM, a leader in the global barbershop scene, “has over 180,000 followers on Instagram!
The hairstyles created by SCHOREM are a combination of traditional classic hair with modern elements. SCHOREM’s hairstyles are a reflection of the “Ima” style of Barbershop, a style that is experiencing a resurgence around the world. In addition to their hairstyles, their fashion and lifestyle are also attracting attention, and their chic, vintage-inspired interior design sense is spreading around the world through social networking services, making them the focus of the global hairdressing industry. They have a whopping 184,000 followers on Instagram!
SCHOREM showed its overwhelming popularity by visiting Japan for the first time last November and attracting a total of over 800 people to the promotional event, which was so successful that admission was restricted.
Schorem also produces the pomade brand “REUZEL POMADE,” which, despite being an up-and-coming brand in its third year on the market, boasts overwhelming sales in the pomade industry. It has become an industry leader in pomade, which is indispensable for classic hair.
At the “BLACK METAL TOUR IN JAPAN” event, the two owners will be demonstrating and explaining their techniques in detail.
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- Mr. ROB
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- Mr. LEEN
This year, under the title of BLACK METAL TOUR IN JAPAN, the two owners (Mr. ROB and Mr. LEEN) came to Japan on an official tour. Last year’s event was held only in Tokyo, but based on the great success of last year’s event, it will be held in two cities, Osaka and Tokyo, in 2016.
In Tokyo, the haircut show will be held on May 17, 2016 (Tuesday) at 5:00 p.m. on the 6th floor of Laforet Museum Harajuku. Last year, the two cut models separately and the show lasted about 2 hours, but this time, they will cut models at the same time, with ROB explaining cutting techniques and their styles while LEEN cuts multiple models and creates various hairstyles. While ROB cuts models slowly while explaining cutting techniques and their styles, LEEN cuts multiple models and creates various hairstyles.
Image of this cut show ( Photo: Cut show in Australia in 2015)
Their cut shows have been held all over the world, but this is the first time for them to do such a format in Japan. This is a new style of cut show that is unfamiliar in Japan, and the event structure is designed to allow visitors to enjoy the latest barber hairstyles and cutting techniques they create. It will be of value not only to barbers working in the barbershop, but also to hairdressers, people in the fashion industry, and those with a keen sense of fashion.
Booths will be set up where visitors can purchase products from the three tour sponsors ( Reuzel Japan Official, Mizutani Scissors, and WAHL Japan). To celebrate the event, SCHOREM and WAHL Japan will collaborate for the first time. A limited number of special edition clippers with a classic SCHOREM-inspired metal body, SCHOREM-designed packaging, and their original REUZEL pomade will be available for purchase at the same time as the event. A limited number of SCHOREM BLACK METAL TOUR IN JAPAN 2016 tour T-shirts will also be available. There are also plans to release a collaboration T-shirt with the popular Harajuku bar bar ” MR. BROTHERS CUT CLUB.
The cut show event on May 17 ( Tuesday) will be held at Laforet Museum Harajuku. Entrance tickets to the venue will be available at REUZEL.JP, which sells REUZEL POMADE online for the Japanese market, from March 24 (Thu). The price is 5400 yen ( including tax ) per ticket for chair seats and 3240 yen ( including tax ) per ticket for standing room seats.
In recent years, the “barber style” has attracted much attention from the fashion industry as well as the hairdressing industry throughout Japan. The “barber style” has been attracting a lot of attention in the hairdressing and beauty industry as well as the fashion industry in Japan in recent years. SCHOREM has risen to the top of the world by embodying “what is a truly cool style for a man,” encompassing not only hairstyle but also fashion and lifestyle.
Inquiries: REUZEL JAPAN OFFICIAL 03-6455-0319
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