Reebok announces its first collaboration with New York-based brand Awake NY, a capsule collection to be released on Friday, March 20, 2020.
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Reebok x Awake NY “, a collaborative collection that fuses Reebok and New York street culture
Reebok has announced its first collaborative collection with Awake NY, a street brand created by Angelo Baku, former brand director of Supreme. Awake NY is a street brand that reflects the unique culture of New York City and has been creating a buzz in various fields, including collaborations with many brands and stores.
The design source for this collection is New York in the late 80s and 90s. The collection is a fusion of the street culture of New York City as expressed by Awake NY and Reebok’s classic shoes and clothing.
Check out the ” Reebok x Awake NY ” collection at the online store!
Angelo Bak, founder of Awake NY, said, “Reebok and Awake NY are partners who complement each other’s brands. Reebok provides a variety of opportunities for Awake NY’s ideas. And Awake NY can infuse Reebok’s heritage and classic sneakers with an innovative and authentic New York taste. We wanted the design of this capsule collection to be simple, yet natural for both brands. The combination of Reebok’s signature shoe silhouette and coloring with Awake NY’s brand color, blue, is not only a great design, but also a great embodiment of this collaboration. said Mr. Kato.
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