
Reebok announces the “Reebok CLASSIC x N0IR” collaboration collection with N0IR, a creative collective led by SWAY, a member of the popular group DOBERMAN INFINITY and a widely acclaimed artist, actor, and creator.Since 2017 The first collaboration between the two in two years will go on sale on Saturday, December 14, 2019. To celebrate the collaboration, a campaign event featuring SWAY himself will be held at Reebok Store Shibuya.
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The first collaboration collection in two years, designed under the theme of “0 to R,” will feature apparel!
The collection presented by Reebok and Mr. SWAY is their second collaboration in two years, since ” Club C85 SWAY” in 2017. While the last time the sneakers were released in black, this collaborative collection will feature two T-shirts and a pair of nylon pants. This time, based on N0IR’s concept of “0 to 1,” the “1” has been changed to Reebok’s initials, “R,” to create the “0 to R” theme. The “R” also contains the meaning of “Revolution” in addition to Reebok, and this collaboration item is said to be a strong message to “start a revolution within yourself. The design is also based on Mr. SWAY’s own training experience and his hope that “this product will help people discover the beauty of physical exercise.
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