Reebok announces a collaborative collection with N0IR, a creative collective led by SWAY!

Reebok has collaborated with N0IR, a creative group led by SWAY, a member of the popular group “DOBERMAN INFINITY” who is also an artist, actor, and creator, to launch the “Reebok CLASSIC x N0IR” collection. The first collaboration between the two in two years will go on sale on Saturday, December 14, 2019. To celebrate the collaboration, a campaign event featuring SWAY himself will be held at Reebok Store Shibuya.

Designed around the theme of “0 to R,” the first collaborative collection in two years features apparel!

The collection presented by Reebok and Mr. SWAY is their second collaboration in two years, since ” Club C85 SWAY” in 2017. While the last time the sneakers were released in black, this collaborative collection will feature two T-shirts and a pair of nylon pants. This time, based on N0IR’s concept of “0 to 1,” the “1” has been changed to Reebok’s initials, “R,” to create the “0 to R” theme. The “R” also contains the meaning of “Revolution” in addition to Reebok, and this collaboration item is said to be a strong message to “start a revolution within yourself. The design is also based on Mr. SWAY’s own training experience and his hope that “this product will help people discover the beauty of physical exercise.