The world’s largest flagship ” Fred Perry ” store opens in Jingumae, Tokyo; limited edition of TOKYO SPECIALS on sale

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The world's largest flagship " Fred Perry " store opens in Jingumae, Tokyo; limited edition of TOKYO SPECIALS on sale

On Saturday, March 19, 2016, Fred Perry will open the world’s largest flagship store featuring the entire Fred Perry collection. The store will also feature “TOKYO SPECIALS,” a limited-edition line of items created in collaboration with Paul Weller, Damon Albarn, and others to celebrate the opening.

TOKYO SPECIALS” will be available in limited quantities.

We are pleased to announce “TOKYO SPECIALS,” a series of six limited-edition items featuring collaborators who are musicians and designers closely associated with the brand. Each item is made with the utmost care and attention to detail, and will be produced in limited quantities.

Readers in their 20s may not have such an image, but Fred Perry is a brand loved by British subcultures such as Mods and Skins. Fred Perry is a brand with the aspect that it has been loved by British subcultures such as mods and skins. We are focusing on items that allow you to enjoy the deep appeal of Fred Perry.

Paul Weller

Paul Weller, who has his roots in the British subculture, was an important figure in the mod revival from the 1970s to the 1980s. The polo shirt designed for the first collaboration announced for the 2006 fall/winter season has been reissued. At the time, the polo shirt was released in a limited edition of 1,000 pieces worldwide and was an instant sell-out.

This item focuses on the first polo shirt worn by Paul Weller himself. Based on his own styling details, the polo shirt features a wide collar, side vents, and fitted armholes. The polo shirts are also authentic, with the British factory using 1960s-era knitting machines to recreate the feel of the period.
Quantity: Limited to 10
・Price: ¥22,000+Tax

Terry Hall

Terry Hall, a British musician known for his transgression against the existing social system, was the lead singer of The Specials, and their success is credited as the catalyst for the 2-tone movement in the early 1980s.

The 1970s-style V-neck sweater, reissued for the Fall/Winter 2008 season, was inspired by Terry Hall’s appearance on the cover of the first issue of the London-based culture magazine ” The Face. Made to the specifications of the period in which he actually wore it, it features a deep V-neck, English lamb’s wool, and patch-type laurels.
Quantity: Limited to 10
・Price: ¥30,000+Tax

Amy Winehouse

Singer-songwriter Amy Winehouse is an icon known for her musical talent and unique dress code. Her unique style and sense of style resonates with Fred Perry’s historical background, and the collaboration began for the 2010 Fall/Winter season. The Harrington jacket, adopted by mods in the early 1960s and featured in the first season, has been reissued as a key item for Amy Winehouse.

The Harrington jacket, one of the most important uniforms in the subculture, subtly reflects her personal style. The shorter fit and the blue line that runs through the plaid pattern represent her silhouette and color palette.
Quantity: Limited to 10
・Price: ¥36,000+Tax

Damon Albarn

Blur frontman and longtime Fred Perry fan Damon Albarn has been at the forefront of the Britpop scene since the early 1990s, wearing the classic polo shirt as his uniform. His first collaboration with Fred Perry was for a charity auction created to commemorate the brand’s 60th anniversary.

The new collection is based on a knit shirt designed in the 1960s. The shirts, worn as tennis wear at the time, became an important item in the subculture when the mods adopted them. This Italian knit shirt features a needlepunched tip line on the collar and placket, giving this classic item a modern update.
Quantity: Limited to 10
・Price: ¥26,000+Tax

Don Letts

Don Letts, a British film director, DJ, and musician, was a key figure in the fusion of punk and reggae in the 1970s, and is highly regarded for his influence on the music industry through the discovery of outstanding new talent. As part of the Fred Perry brand’s 60th anniversary project, Don Letts produced the documentary “Sixty Years of Rebellion,” a unique story of British music and street style. The film was produced in collaboration with the Fred Perry brand.

The knit shirt collaboration is based on the gold-colored Fred Perry shirt that he frequently wears, updated with two colors of gold-colored yarn and a knit material with a distinctive surface texture.
・Quantity: Limited to 10
・Price: ¥28,000+Tax

Art Comes First

Art Comes First was founded by designers Sam Lambert and Shaka Madeau. A self-described “traveling tailor,” they strive to create pieces that celebrate craftsmanship and inspire the future, with an emphasis on the fusion of style and subculture.

For their collaboration with Art Comes First, they have taken the Fred Perry shirt, the starting point for all of their work, and used it as a base to pursue modern tailoring and sharp detailing. The polo shirt comes in two monochrome color schemes, with the tip line and laurel symbol in white and black, and each other’s icons printed on the back. The polo shirts are produced in the same factory as the original Fred Perry shirts.

A portion of the proceeds from this collaboration will be donated to the Amy Winehouse Foundation, a charity established after the death of Amy Winehouse to help young people suffering from illness, disability, poverty, drug and alcohol addiction.

FRED PERRY SHOP TOKYO Store Information]

Opening Date : Saturday, March 19, 2016
Address : 5-9-6 Jingumae, Shibuya-ku, Tokyo
Phone Number : 03-5778-4930
Business Hours : 11:00-20:00
Closed : No holidays

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