The traditional British brand ” Belstaff ” finally landed in Japan!

The traditional British fashion brand ” BELSTAFF “, which is popular among sensitive men mainly in Europe and the U.S., will finally land in Japan. 90 years of the brand’s history, it has not only been supported by famous racers in the world of motor sports, but has also been used in a variety of fashion scenes. The brand has been loved by many popular movie stars, athletes, and historical figures in the United States and Europe, creating wear that combines functionality and design. Including the flagship store on New Bond Street in London, Belstaff, which has developed a sporty and luxurious world view fused with high-quality British lifestyle expression at eight directly managed stores in major cities including Milan, Munich, and New York, will finally be available at Isetan.

Isetan Shinjuku Men’s Building Pop-up Store and Matsuzakaya Nagoya Store Open in March 2016!

Following the pioneering openings in Seoul and Macau in Asia, a pop-up store at Isetan Shinjuku Men’s Building and a store at Matsuzakaya Nagoya will finally open in March 2016, marking the first comprehensive rollout of the brand in Japan, featuring the entire line. Expect to see a new world view of luxury that you have never seen before.

<BELSTAFF store opening schedule>
March 2, 2016 (Wed): BELSTAFF Matsuzakaya Nagoya store
March 16, 2016 (Wed) – 29, 2016 (Tue): BELSTAFF Shinjuku Isetan Men’s Building pop-up store

What is BELSTAFF?

BELSTAFF is a British brand that proposes a luxurious lifestyle based on both the adventurous spirit and traditional values sought by modern people through the pursuit of functionality and style. Luxury style with the wildness and adventurous spirit of motor sports. Furthermore, the brand reinterprets traditional elements with a modern interpretation to create a sophisticated style. We propose values that tickle the spirit of adventure, unrestrained challenge, and independence.
Since its inception in 1924, the company has created a waxed cotton water-repellent technology for bikers and supported unrestrained and daring challenges.

In addition, the four-pocket jacket, which has become synonymous throughout the 20th century, has been worn by numerous celebrities. It has been worn by historical icons such as British soldier Thomas Edward Lawrence, known as the model for the main character in the movie ‘ Lawrence of Arabia,’ American aviator Amelia Mary Earhart, and Che Guevara, as well as by Ewan McGregor, Daniel Craig, Michael Fassbender, Sienna Hepburn, and others. Fassbender, Sienna Miller, Kristen Stewart, Rihanna, David Beckham, Sarah Jessica Parker, British racing driver Max Chilton, Sammy Miller, and many more.

Inquiries: Belstaff Japan Customer Service 03-5537-8214