Levi’s® launches the first “Levi’s® Trucker Jacket with JacquardTM by Google,” a smart jacket that can be operated with a smartphone, in Japan!

Levi’s made the world’s headlines when it released a smart jacket equipped with Google’s JacquardTM technology in the fall of 2017. As its second release, the Levi’s® Trucker Jacket with even more updated specifications, “Levi’s® Trucker Jacket with JacquardTM by Google” will go on sale on October 5 (Sat). It will be available for the first time in Japan and will be available at all Levi’s® stores, Levi’s® online store, and some BEAMS stores.

A new kind of smart jacket that allows you to operate various functions with just a simple gesture, while keeping your phone in your pocket!

In 2015, “Levi’s®” was selected by Google as one of the “Project SEA” wearable technology development projects, and the “Levi’s®” brand was selected by Google as one of the “Project SEA” wearable technology development projects. Following the first model in 2017, the “Levi’s® Trucker Jacket with JacquardTM by Google” features a Jacquard tag smaller than a piece of gum on the left cuff that encases a microfiber textile and pairs with a smartphone to It is a gem that further expands the possibilities of lifestyle. As with previous models, the user can control various functions of the smartphone by touching the left sleeve. Access to directions, weather and traffic information, messaging functions, music, and a variety of other functions have been added to enable a seamless daily technology experience.

Expanding on the lifestyle possibilities, the second smart jacket “Levi’s® Trucker Jacket with JacquardTM by Google” offers the following features.

[ My Day ] Ask Google Assistant to get real-time news, weather, sports and other updates. You can also check your registered schedule.
Always Together] Alerts you when you are about to leave your smartphone or jacket behind.
Camera】A simple gesture allows you to take pictures from a distance without touching your smartphone.
Music] Play, stop, skip, and listen to the title of the currently playing song.
Navigation] Listen to directions and check estimated time of arrival.
[ Phone&Massage ] You will be notified when you receive a phone call or message.

The new model has been updated to be even smarter than the first model, and despite the increased number of features, the price is more affordable. We hope you will take this opportunity to experience the appeal of “connected clothing” using the latest technology.

The concept of “”CONNECTED NOT DISTRACTED. CONNECTED NOT DISTRACTED.” The short movie that introduces the functions of the trucker jacket while expressing the concept, “”CONNECTED NOT DISTRACTED”” is also on view, so check it out!

More information about ” Levi’s® Trucker Jacket with JacquardTM by Google

Release date: October 5, 2019 (Sat)
Price : ¥27,500 (tax included)

[Sales outlets]
– All Levi’s® stores
– Levi’s® official online store
– Some BEAMS stores