Levi’s® “LOT No.1” has landed in Japan for the first time! Bespoke service to create your own one-of-a-kind piece

Levi’s® (LEVIS®) will launch “LOT No.1″, a bespoke jeans service to create your own ultimate pair of jeans in the summer of 2019, at the ” Levi’s® Harajuku Flagship Store The store will be located on the 3rd floor of the Harajuku flagship store, which is scheduled to open on Cat Street in Harajuku on Friday, July 26, 2019, and will begin accepting orders on the opening day.

LOT No.1″ – Bespoke service to create the world’s one and only pair of jeans

LOT No. 1″ is a custom-made bespoke jeans service that represents the essence of Levi’s® craftsmanship. Customers can specify denim fabrics, threads, leather patches, rivets/buttons, pockets, and other details unique to Levi’s® jeans. In addition, a Levi’s® tailor (craftsman) handcrafts the entire process, from pattern and fabric selection to cutting, sewing, and finishing, according to the customer’s needs and body shape.

The service, which requires an average of 16 hours of work per pair, is a “bespoke” service, and as the word “bespoke” suggests, the most attractive feature of this service is that customers can “experience” the manufacturing process by discussing with a Levi’s® tailor to create the ultimate pair of Levi’s®. Following London, Paris, New York, and San Francisco, this is the fifth Levi’s® store worldwide and the first in Asia to offer this service.

Since 1890, Levi’s® has used lot numbers to identify the type of product, as exemplified by the ” 501,” the world’s first pair of blue jeans. This service, which was given the title of “lot number 1,” is the highest level of service that can create the ultimate “number one jeans” or “only one jeans. This service is the ultimate “Number One Jeans” and “Only One Jeans” service. While customization services based on Levi’s® products have been offered in the past, “Lot No. 1,” in which a pattern is made from scratch for each individual customer, is the ultimate personalization service that allows customers to find their ideal pair of jeans.

LOT No.1″ is now available at Levi’s® Harajuku flagship store!

The Levi’s® Harajuku flagship store, scheduled to open on July 26, 2019 (Friday), will be one of the largest stores in Asia (and the largest in Japan), boasting a sales floor of 527 square meters on three levels. Along with “LOT No.1,” the first bispoke jeans service in Japan, there will be a “TAILOR SHOP” on the third floor to customize items in the store, and a “PRINT SHOP” on the third floor to customize T-shirts. This is the only store in Japan that offers all the personalization services currently offered by Levi’s®. To celebrate the opening, the store will be offering rare 501s in Japanese, available only here in the entire world!

Opening Date: Friday, July 26, 2019
Store Name: Levi’s® Harajuku Flagship Store
Address: 6-16-12 Jingumae, Shibuya-ku, Tokyo

LOT No.1″ details

Price: From 100,000 yen + tax
Delivery time: Negotiable (1 month or more) *Vary according to order status
Reservation method: Call Levi’s® Harajuku Flagship Store or make an appointment in-store
Production process: (1) Counseling (2) Measurements – Paper pattern making (3) Provisional fitting (4) Production (5) Final fitting – Fine-tuning (6) Delivery