The “neo-normcore” era has arrived! Introducing the hottest men’s coordination & recommended brands!

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The "neo-normcore" era has arrived! Introducing the hottest men's coordination & recommended brands!

Men’s basic is the ” navy ” and ” gray ” coordinate

The most popular normcore men’s outfit is the navy and gray color combination. The combination of navy, which gives a noble impression, and gray, which creates a soft atmosphere, is perfect for the image of a mature man with a sense of calm and dignity.

Wearing a cap expresses a normcore style with a city boy feel.

The caps give a city boy look to this normcore outfit. The casual playfulness of linking the little N logo on the cap with the N on the feet of New Balance is very appealing.

Denim and monotone for an adult casual normcore style

Next up is the “denim” x “monotone” look. As shown in the snapshot below, by adding a single denim item to a monotone style, it is possible to achieve a sophisticated and simple look with a twist.

The normcore coordinate is implemented with trendy short-length blousons!

This normcore coordinate incorporates the short-length blouson that has been attracting attention over the past few years. The navy color scheme and white sneakers on the feet give the look a light and balanced feel.

If you are in doubt, we recommend a simple, monotone, plain, normcore coordinate.

If you want to try a “normal-core coordinate but don’t know what to choose,” we recommend combining your entire outfit with plain monotone items. As shown in this snapshot, choosing black for the outerwear and bottoms and white for the T-shirt and sneakers will create a sophisticated yet classy coordinate that does not look overly formal.

Wearing a suit with a normcore mindset

The roomy fitting of this suit style gives a modern, casual impression. By wearing everything in black except for the plain T-shirt as an inner layer, this style emphasizes a normcore image.

Here is a suit style from the normcore era 10 years ago!

Here is a suit style snapped 10 years ago. Compared to the coordinates picked up above, you can see that the silhouettes are much tighter, although they have a minimalist style in common.

Gray sweatshirt, blue jeans, and white sneakers: a normcore ironic coordinate

The gray sweatshirt paired with blue jeans and white sneakers is a classic normcore style. If you want to stick to the classic brands, we recommend you choose items such as Champion’s Reverse Weave, Levi’s 501s, and Adidas’ Stan Smiths.

White sneakers add a touch of sophistication to a normcore coordinate in navy

The normcore navy coordinate with thick-soled, voluminous white sneakers adds a sense of comfort. The smart size of these sneakers, which are not too tight-fitting, has a different appeal from the oversized outfits that are popular nowadays.

The normcore coordinate sets you apart from others! 5 recommended brands for men to adopt

Although a simple normcore coordinate can be achieved with items from MUJI and UNIQLO alone, it is difficult to differentiate yourself from those around you. Here we introduce recommended brands that contribute to the realization of a normcore coordinate with a sense of fashion that is different from those around you!

Recommended brand ① “ACNE STUDIOS

Recommended for those who want to achieve a normcore outfit with a rough, street-like atmosphere. Among the items, aim for sweatshirts and denim items that have been stripped down to the bare essentials and given a subtle individuality through the use of unique processing and fabric selection. The brand is supported by highly sensitive ladies in the Omotesando and Nakameguro areas, so you can expect to be well-liked by women. Despite the brand’s name recognition, it is also more affordable than luxury brands, which is a great point.

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Recommended brand (2) “Jil Sander

Since Lucy Meyer and Luke Meyer, who have worked as head designers at Dior and Supreme, took over the brand, it has continued to gain support for its elegant street-style collections. The brand is also well known in Japan for its extensive collaborations with other brands such as Arc’teryx and UNIQLO. The brand’s clothes have a minimalist look with a variety of boxy and loose silhouettes that go well with street-inspired sneakers and boots. Recommended for men who prefer a higher-ranked, more mature street style.

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Recommended Brand ③ “HELMUT LANG

Helmut Lang is known as the brand that defined minimalist 90s post-grunge luxury. The “his period” collection up to 2005, which is said to have been designed by the founder himself, still sells for a high price on the secondary market, and has gained tremendous support from core fans. Of course, the current line is also popular, and its extremely sophisticated design with a grunge taste is perfect for normcore outfits. If you are looking for a simple style with a twist, check out this brand.

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Recommended brand 4: “THE ROW

This brand is named after Saville Row in London, where high-class custom-made men’s clothing stores stand side by side. Using carefully selected high quality materials, the simple wear produced by advanced tailoring techniques will surely create a coordinated look with a sense of presence just by wearing it. Gentlemen who want to master normcore coordination that sets them apart from others must check out this brand.

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Recommended brand ⑤”GENTLEMAN PROJECTS

GENTLEMAN PROJECTS” proposes basic items suitable for highly sensitive men who lead a sophisticated lifestyle. The design source is modern basics based on global standards obtained from fixed-point observations in major fashion cities such as Tokyo, Milan, Paris, London, and New York. The brand offers daily wear that blends into everyday life at affordable prices. We recommend this brand to those who are looking for basic wear that adds a little luxury to their daily lives, paying close attention to materials and silhouettes.

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