New standard chino that can be worn beautifully! What are the three reasons why “Ursa” deserves to become a neo-standard?

Chinos” boast the same unshakable status as jeans as men’s top bottom wear. While the rugged silhouettes of vintage chinos are attractive, newer chinos with a neat silhouette are a good choice if you want to maintain a more mature and elegant look. In this issue, we focus on GENTLEMAN PROJECTS’ “Ursa,” which is expected to play an active role as the new standard chinos, and introduce its charms!

A pair of Ursa chino will definitely raise your dressing level!

GENTLEMAN PROJECTS, well-known for its popular “Libra” slacks, has newly introduced the “Ursa” chinos. Based on the beautiful silhouette of slacks, “chino pants that can be worn beautifully” is realized by using chino material selected from numerous samples. While packing in a lot of attention to detail, they are also extremely cost-effective because they have a sophisticated design that eliminates unnecessary decoration. We hope you will enjoy the appeal of these adult chinos, which were developed as a new standard and can be used as a basic pair.

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Reasons why Ursa is the new standard: “A beautiful silhouette that elevates your outfits to the next level.

Many people may think of the straight silhouette of American casual chinos, but the Ursa also has a straight silhouette that falls down, but is moderately tapered to a smart design for an elegant look. The main difference is that it is smartly designed with a moderate taper to give it a classy look. Even when worn with a plain white T-shirt, it gives a somewhat neat and elegant impression.

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Reason #2 why Ursa is a new standard: “Can be worn beautifully forever! The center crease finish is semi-permanent and will not come off.

The center crease accentuates the beautiful silhouette of the pants, and Ursa has a process that makes the center crease semi-permanent. This means that you can continue to wear the pants without ironing the creases and keep the beautiful impression.

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Reason #3 why Ursa is a new standard: “Pleasant to the touch and classy. The “Momohada Chino” fabric is of moderate thickness and can be used year-round!

The choice of fabric is also very particular. The slightly brushed peacheskin touch provides a comfortable fit with a pleasant feel on the skin. In addition to the toughness of the chino material, it also has a classy atmosphere. The moderately thick material can be used in all seasons, making these chinos a new standard that can be worn elegantly at any time of the year.

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