The year 2025 is drawing to a close. We would like to take a look back and summarize the trends in the beauty industry over the past year; a proper understanding of the hot topics in 2025 will be the foundation for a more strategic life in 2026. We hope this will be of some help to our readers as they aim for even greater things in the coming year.
CONTENTS
- Beauty Hot Topic 1 for Men to Keep in Mind | Ingredients will play a leading role in skincare
- Beauty Hot Topic 2 that every man should keep in mind | Cleansing that dissolves pores and keratin plugs
- 3 Beauty Hot Topics Every Man Should Keep Up With | Sleep Science and Beauty
- Beauty Hot Topic 4 for Manjaro | Benefits and Dangers of Manjaro
- 5 Beauty Hot Topics that Manjaro Should Keep in Mind | Facial Appliances Evolve & Become Inexpensive for Home Use
- 6 Beauty Hot Topics Every Manly Man Should Keep Up With | Electric Brushes are Here
- 7 beauty hot topics every manly man should keep up with | Face powder now has serum-grade ingredients
Sponsored by
Beauty Hot Topic 1 for Men to Keep in MindIngredients will play a leading role in skincare
In recent years, with the widespread use of the Internet, we have moved away from the era of choosing cosmetics based solely on trends and word of mouth, and have instead examined ingredients in line with our own skin conditions and specific concerns, It is becoming more common for people to choose products based on their own skin conditions and specific concerns, and to choose products based on their formulas. So-called ” ingredient buying ” is no longer a behavior limited to a few beauty-sensitive consumers, but has begun to become a commonplace decision criterion for consumers who value rationality. The following ingredients were particularly hot.
Skin care ingredients that were popular in 20251PDRN derived from skin regenerative medicine
PDRN is emblematic in terms of beauty ingredient trends in 2025. PDRN is a low molecular weight ingredient, typically extracted from salmon testes, with a human It is believed to have a structure similar to DNA. It is characterized by a relatively low risk of irritation and side effects, and is easily considered for sensitive skin. Originally, it was researched and utilized as a pharmaceutical ingredient for the purpose of wound treatment and skin regeneration, but its usefulness has expanded its application to cosmetic medicine, and in recent years, it has also been used in cosmetics for moisturizing and skin conditioning, The range of options is expanding. The background to the spread of PDRN to general skin care is largely due to the influence of the skin care market, especially in South Korea. Formulations that are close to medical care and beauty care are shared through products, and the names of the ingredients themselves have entered a stage of recognition. The ingredient is not to be ignored by men as well, as it is an approach that prepares the skin from the foundation up against fine lines and wrinkles caused by dryness and the feeling of skin firmness.
Find skin care products containing PDRN.
Popular skin care ingredients in 20252Azelaic Acid derived from acne treatments
Azelaic acid is a naturally occurring saturated dicarboxylic acid found in grains such as wheat and rye and in yeast. It has been used overseas for many years as an acne treatment and has been approved as a drug prescribed by physicians. It is characterized by its multiple actions, such as suppression of abnormal keratinization, antibacterial activity, suppression of sebum secretion, anti-inflammation, and suppression of melanin production, and has been used worldwide for over 30 years. It is a naturally occurring ingredient with relatively low irritancy and is highly regarded as an ingredient that is easy to use on the skin. In recent years, products that apply azelaic acid to beauty serums and lotions have appeared one after another. For men with oily skin, who tend to have high sebum levels, shine, and pores, azelaic acid will continue to be an ingredient to watch in 2026.
Find skin care products containing azelaic acid.
3 skin care ingredients that were popular in 2025Retinol's hypoallergenic design and redefined for men
Retinol is a type of vitamin A that helps maintain healthy skin and mucous membranes. It is also known to promote cell turnover, activate fibroblasts, which are the source of collagen production, and inhibit sebum secretion. Retinol has been attracting attention since around 2024, but the year 2025 will mark a major change in its position. The trend toward high concentration and immediate efficacy has shifted to a formulation design that is less irritating and can be used on a daily basis. As a result, the number of products that can be easily adopted by people who had previously shied away from retinol increased, and retinol began to take root as an anti-aging ingredient for everyone.
Find skin care products containing retinol.
Beauty Hot Topic 2 that every man should keep in mindCleansing that dissolves pores and keratin plugs
The year 2025 was the year that the “dissolve pores and keratin plugs” concept of cleansing became widely popular. Instead of physical approaches such as scrubbing and scraping (scrubbing), which had been the mainstream in the past, the idea of chemically breaking down sebum and keratin plugs and floating them away became common. Behind this trend is the growing awareness that friction causes deterioration of the skin barrier function and chronic inflammation. Men, in particular, secrete a large amount of sebum and are prone to repeated dryness and shine caused by excessive washing. This has led to an increased interest in cleansing products that do not cause unnecessary irritation to the skin and remove only dirt while leaving behind what is necessary.
Find pore and keratin cleansing
3 Beauty Hot Topics Every Man Should Keep Up WithSleep Science and Beauty
Since the Corona disaster, there has been a growing awareness of health and wellbeing among consumers, and with it, a rapidly growing interest in ” sleep ” as an essential element for physical and mental recovery. It is becoming more common to view sleep not as mere rest, but as the foundation for maintaining health and supporting performance during the day. In response to this trend, supplements and recovery wear designed to improve sleep quality have attracted attention, and in the cosmetics field, there has been an increase in the number of products that put forward the concepts of “nighttime beauty” and “night care. The year 2025 can be said to be the year in which the trend of linking beauty and lifestyle design around sleep became firmly established.
Beauty Hot Topic 4 for ManjaroBenefits and Dangers of Manjaro
In 2025, ” Manjaro” has become a major topic of discussion as the distance between beauty and medicine rapidly shrinks. Manjaro is a GLP-1 receptor agonist originally developed to treat type 2 diabetes and is known to cause weight loss through appetite suppression and blood sugar control. Its use by foreign celebrities and influencers became a topic of conversation, and demand for the drug for slimming purposes rose dramatically. On the other hand, the use of manjaro comes with definite risks. Digestive symptoms such as nausea, diarrhea, and loss of appetite have been reported relatively frequently, and there are also concerns about muscle loss and nutritional deficiencies due to rapid weight loss. Even if a temporary change in body shape is achieved, it is likely to lead to rebound and poor physical condition, which can be a real downfall from a cosmetic standpoint. The Manjaro craze reflects a situation in which the value of “a thin body is the right answer” is pursued to the extreme.
5 Beauty Hot Topics that Manjaro Should Keep in MindFacial Appliances Evolve & Become Inexpensive for Home Use
The year 2025 marks the repositioning of the facial device from a special beauty tool to a home care device for everyday use. While in the past they were expensive and required specialized knowledge, the maturation of technology and mass production have enabled the distribution of practical models with more limited functions at lower prices. What attracted particular attention was the design that optimized basic functions such as EMS, weak electric current, and heat to safe output for home use. The shift from the multifunctional “one machine can do it all” competition to a focus on “easy-to-use, everyday use” is a characteristic of the 2025 market. This shift is also a factor that encouraged male users to enter the market. Facial machines have become an extension of skincare, as they do not require complicated operations or specialized knowledge and can be easily integrated into daily routines such as after washing the face or taking a bath. On the other hand, home-use facial devices are not medical devices, and their effectiveness is limited. It is important to view it as a supplementary means of improving the appearance of the skin by reducing swelling and poor circulation, rather than as a means of drastically changing the appearance of the skin.
Finding a Men’s Facial Machine.
6 Beauty Hot Topics Every Manly Man Should Keep Up WithElectric Brushes are Here
Along with the trend of facials becoming popular in the home, electric brushes have become a widely popular home beauty device in 2025. In the past, scalp care often remained the specialized domain of hair salons, but by adding electric power to brushing, electric brushes attracted attention as an efficient and easy tool for practicing daily scalp care. Electric brushes can be broadly classified into two main types: vibration and massage. The vibration type uses minute vibrations to lift and remove sebum and dirt, enhancing the cleansing power of shampooing. On the other hand, the massage type is expected to relieve stiffness of the scalp and improve blood circulation. Both types of products serve to complement care for the entire scalp, which is difficult to reach with fingers alone. The scalp is connected to the face by a single layer of skin, and a major trend in 2025 is that it is now pointed out that improving the environment of the scalp not only improves the health of the hair, but may also reduce the progression of sagging and wrinkles on the face. In addition to improving the scalp environment, next-generation models equipped with functions to improve hair rise and shine, as well as EMS and ion technology, are also being introduced by brands, and the direction of integrating daily hair care and styling is being set.
7 beauty hot topics every manly man should keep up withFace powder now has serum-grade ingredients
Although men may not have been familiar with it, 2025 is said to be a bumper year for face powders, and 2024 saw the launch of many foundations whose ingredients are skincare-inspired, known as “serum foundations.” The image of foundations as “bad for the skin” was overcome by the inclusion of ingredients that work on the skin while it is being applied. This year, the wave has reached face powders. For the spring/summer of 2026 , men who are concerned about shiny skin should check out ” beauty essence powders “.
