Many men are interested in skincare and cosmetics, but feel uncomfortable going into the cosmetics section of department stores. While it is undeniable that the cosmetics section is still a women-centered space, it is actually a place that men should actively utilize. The ability to receive suggestions and samples of skincare and other items suited to one’s needs from beauty salons staff with expertise is a major advantage. This article introduces department stores and station buildings where men can easily visit.
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Why men should use the cosmetics section of department storesThe shortest way to the skincare that suits you
The author has introduced skincare recommendations for each of your concerns in previous articles, but he feels that he does not make suggestions after looking at each person’s skin individually. However, the author feels an itch to make suggestions based on the fact that he does not look at each person’s skin individually. One of the greatest strengths of the cosmetics section of a department store is that it provides an environment where skin conditions can be objectively assessed. Some brands use special machines to diagnose skin quality, allowing customers to check numerical values such as the amount of moisture and sebum, as well as the state of texture. It is not uncommon for people to think they have oily skin when in fact they have inner dryness. In addition, the one-on-one suggestions provided by the beauty salon’s staff are also not to be overlooked. The skincare regimen will be assembled based on the results of the diagnosis, lifestyle habits, and skin texture preferences, which will help you make a more precise choice. Another practical feature is that you can receive samples of new products or items you are interested in to try at home. By using the products for a few days, you can calmly judge their fragrance, texture, and how well they blend with your skin. By going through this process, it is possible to arrive at a skincare regimen that is right for you without taking the long way around.
Below are five department stores that have cosmetics sections that are easy for men to access. We have carefully selected department stores that have a relatively high percentage of male customers, so that even first-time customers can use the store without feeling intimidated. We encourage you to visit them.
High percentage of male beauty salons!Shibuya Scramble Square, 6th floor
The cosmetics department on the 6th floor of Shibuya Scramble Square is a floor with relatively low psychological hurdles for male visitors, as many brands have male beauty salespersons on staff. Couples and tourists are also noticeably using the store, and the male-to-female ratio of customers is not extremely skewed. However, the floor tends to be crowded on weekends, holidays, and during sale periods, making it unsuitable for customers to try out products in a relaxed atmosphere. On weekdays, on the other hand, it is possible to browse at a relatively leisurely pace, and the fact that there are areas selling fragrances by Diptyque, Jo Malone London, and others makes it easy to enter the entire floor for the purpose of browsing for perfumes. For reference, there is also an article interviewing a male beauty salon employee at Shibuya Scramble Square.
Many families and men can easily enter.Tamagawa Takashimaya S・C, Main Building, 1st Floor
A major attraction of Tamagawa Takashimaya is the spaciousness of the entire cosmetics floor. Compared to department stores in central Tokyo, there are fewer tourists, and the store tends to be less crowded overall. The majority of visitors are families, and it is not uncommon to see men using the store alone or accompanied by others. This makes it difficult to develop a sense of tension toward the cosmetics section. Especially on weekdays, a calm atmosphere is maintained, making it an ideal department store for those who want to compare products and take their time in making their selections. Kengo Kuma was involved in the design of the facade of the main building. Visitors can enjoy not only shopping but also the beautiful architecture.
High percentage of tourists and male customersTobu Ikebukuro, 2nd floor
Tobu Department Store Ikebukuro is a strong choice in the Johoku area of Tokyo. As a result, Tobu Ikebukuro is a strong alternative. As a result, Tobu Ikebukuro has a relatively calm environment, and is a bit of a hole-in-the-wall so to speak. The store offers a full lineup of major cosmetic brands, and the courteous and friendly customer service is also highly regarded. In November 2024, the gender-neutral cosmetics boutique ” LIONEL ” reopened, making it more accessible to men as well.
A surprisingly relaxing hole where you can choose ◎Shibuya Hikarie ShinQs B1F
The cosmetics floor on the B1 floor of Shibuya Hikarie is a hole in the wall on weekdays. The floor is relatively compact, with a flow line that allows you to visit the brands you are looking for without wasting time. The brands handled are centered on cosmetics from Japan, with a focus on standard, highly reliable lineups. In addition to the B1 floor, natural and organic-oriented brands are gathered on the 1st floor. This is a highly practical department store for those who want to get the most out of their shopping experience in a short period of time.
