SAINT JAMES” is known as a standard for marine sports and casual wear. St. James, the pride of France with ties to the sea, is a traditional brand that continues to attract many people with its timeless design and high quality. This time, we focus on the border shirt “NAVAL,” which is called a permanent staple among the items produced by St. James. The charm of NAVAL is explained along with the history of the brand!
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What is SAINT JAMES, the pride of France?
SAINT JAMES” was born in 1889 in the city of St. James in the Normandy region of northern France. In 1850, Léon Lugaret, the mayor of St. James at that time, founded the “SAINT JAMES” brand in the city of St. James, which was a handmade atelier. In 1850, Léon Lugaret, the mayor of St. James at that time, industrialized spinning, which had been the handiwork of ateliers, and it grew to the point where it became a part of the textile industry, which became a major industry in the region. St. James, founded shortly thereafter, became a high quality item manufactured from the high quality wool grown on the pastures of Mont Saint-Michel. The company created marine sweaters, an important work wear for local fishermen and sailors, which is said to have been the prototype for the current St. James shirts.
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In the 20th century, the business continued to grow steadily, and St. James established itself as a marine sports and casual wear brand. Even as the brand continues to grow, St. James has maintained its commitment to manufacturing using traditional methods that have remained unchanged since its founding, and in 2005 received the “EDC Award of Excellence,” given to companies that have made outstanding contributions to society, in recognition of “a company that correctly carries on tradition and transmits the spirit of France. In 2005, the company received the “EDC ETHIQUE & GOUVERNANCE” award, which is given to companies that have made outstanding contributions to society. Eight years later, the company was awarded the EPV label, which is given to companies with outstanding craftsmanship and technology. The brand continues to be loved by many people as a traditional brand that France is proud of.
What is the meaning behind the St. James brand logo?
The “Né de la mer” in the St. James logo means “born from the sea,” expressing the fact that the brand was born from the sea life in Normandy, France, where nature coexists with nature. The blue color used in the logo represents the color of the Normandy sea, and the logo mark features Mont Saint-Michel, a historical heritage site in the region. The logo is meaningful, reflecting the history and policy of St. James, which has always been in harmony with nature and has provided real clothes for the people living there.
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What is the origin of the “border shirt”?
The border shirt is a popular standard item for spring and summer. The border shirt, which is synonymous with St. James, was originally created as a sweater for sailors. Sailors who sailed on rough seas needed clothing that would protect them from external factors such as rain and wind, and the marine sweater that was born there became the origin of today’s border shirts. The origin of the border shirt is interesting in that it is not just a design, but also has its own reasons, such as the use of tricolor red, blue, and white to make it easy to distinguish even in poor visibility at sea, or the use of a border pattern. The plain shirts were worn by captains, while the border shirts were for sailors. Later, the “Naval” was adopted as the uniform for young soldiers in the French Navy.
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In the 20th century, the comfort of the border shirt became well known, and it began to spread as a fashion item, and was favored by celebrities enjoying vacations at resorts in the south of France. It is also famous that the genius painter Pablo Picasso was a doting admirer, with many portraits and snaps of him wearing Navarre. In Japan, it became a trend in the 1980s and gained popularity as a symbolic marine style item. Nowadays, border items appear every spring and summer from various brands, and the border shirt has become an essential part of people’s wardrobes as one of the standard items for spring and summer that is not influenced by trends.
Five charms of “NAVAL” loved by everyone from the Navy to famous painters
The border shirt “NAVAL” is considered a St. James staple. It is said that the name “Naval,” which means “navy” in French, came from the fact that it was once the uniform of the French Navy, and it is an item with a long history that was loved by Picasso, a world-famous painter who is well known by everyone. This time, along with the “Naval,” we will explain the charm of this item, including the differences from the “Ouessant” border shirt, which is said to be the standard item of St. James.
St. James Naval’s charm 1: “High-quality 100% cotton fabric
While many brands have moved their production bases to Asia and other countries, St. James has been thoroughly committed to manufacturing in its native France for over hundreds of years. Because of its commitment to manufacturing without relying on mass production in Asia, it is said that its products are often in short supply. St. James’ Navarre is made of high quality 100% cotton fabric that can only be made in France. Compared to Wesson, the yarn count is finer and the fabric is slightly thinner, so it can be worn smoothly even in summer when the sun is strong. The fabric has a firmness due to its tight mesh, and the more it is worn and washed, the more its texture will change. In other words, the more you wear it and wash it, the more the texture will change, and the more you love it.
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St. James Naval’s Appeal #2: “Boat neck and side slits for a clean look
The boat neckline is wide and shallow like the bottom of a ship. It is characterized by a fresh atmosphere that cannot be achieved with the standard crew neck. The boat neckline emphasizes the horizontal line and is considered a neckline that suits people with long faces, and it is also popular among women as it shows off the collarbone nicely. Compared to the Wesson, the boat neck has a slightly larger opening, which adds a more mature and relaxed look, and will go perfectly with spring and summer styling for a clean look. The side slits, which are not found on Wesson, create a three-dimensional effect and give the item a smart silhouette, another Naval unique feature. It is an excellent item that gives a mature finish to a border item that tends to be casual.
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St. James Naval Appeal #3: “A fresh panel border with a border only in the center.
While the Wesson has an all-over border pattern, the Naval has a plain panel border on the chest, shoulders, and hem. The overall impression is clean and crisp, creating a high-quality, fresh atmosphere, and is recommended for those who want to create an elegant impression rather than a street casual look.
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St. James Naval’s appeal (4): “A wide range of basic colors
Naval is available in four colors. Compared to Wesson, which offers a wide range of colors, the Naval has a narrower color palette, but the colors are easy to use in everyday life, and the attractive color palette is useful for daily styling. In addition to the three fresh colors of marine, black, and cobalt blue dropped into a white body, respectively, a chic item with a white border on a marine-colored body is available in a total of four colors. With the exception of the marine color, the basic colors do not appear to be very different from each other at first glance, but when you actually try them on, you will enjoy the exquisite difference in atmosphere. They go well with military items such as cargo pants, not to mention denim, so please enjoy wearing them with a variety of bottoms.
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St. James Naval’s charm (5): “You can enjoy two patterns: long-sleeved and 7′ length.
The Naval comes in two patterns: a long-sleeved version and a 7′ length version. While the long-sleeved version is a classic style that can be worn with any style, the 3/4-length version is perfect for layering with jackets and other items, not to mention wearing as-is. The easy-to-balance 3/4-length is sure to come in handy in the coming season.
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How to choose the size of St. James’ famous “Naval”?
One thing to keep in mind is Naval’s size. St. James does not use the standard S/M/L, but the French notation, with sizes ranging from T0 to T7. For men’s sizes, T4 is equivalent to S, T5 is equivalent to M, and T6 is equivalent to L. All models are relatively roomy. All models have a relatively roomy silhouette, but Naval is characterized by a slightly longer length compared to Wesson. It has a slim, vertical silhouette, so those seeking a more relaxed fit are recommended to purchase one size up. Also, the length of the garment may shrink by 3~5 cm after washing, so it may be possible to calculate this when choosing a size.
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