Danner is a long-established outdoor boot brand born in the United States. Danner boots have many fans in Japan, and we focus on the “Danner Light,” the most popular of these boots and the “face” of the brand, which has been loved for 40 years.
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Danner, the gold standard in mountain boot brands
Danner was founded in 1932 in Wisconsin, USA, by Charles Danner, William Wienherg, and their nephew, with the policy of “making the finest shoes possible. In 1936, the company moved its headquarters to Portland, Oregon, where it is located today, and during and immediately after World War II, the company added slip-resistant sole studs to its outsoles. The company became famous as a manufacturer of work shoes for scrapers, called “shipyard shoes,” with slip-resistant sole studs on the outsole.
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Danner was one of the first in the industry to take a look at the Vibram sole!
The company was one of the first to recognize the performance of Vibram soles, which are now used in the outsoles of shoes in every country, and was the first in the U.S. to import and use soles from Italy. The company was the first in the U.S. to import and use soles from Italy, and became a household name among other work boot brands.
In the 1960s, with the boom in hiking and mountaineering in the U.S., Danner added hiking boots to its production line. The “Elk Hunter” and “Mountain Trail” were introduced for hiking in the mountains. The Mountain Trail was especially popular among backpackers, and was recognized as the best shoe of its time by a backpacker magazine. Although the Mountain Trail was later modified to modern specifications, it is still a popular classic.
Danner’s self-proclaimed iconic “Danner Lite” model
In 1979, Danner created the “Danner Lite,” the world’s first Gore-Tex boot. Forty years have passed since its birth, and the Danner Lite remains extremely popular to this day. It is a model that has many fans in various fields, including fashion lovers, shoe lovers, and outdoor enthusiasts.
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Today, the Danner Lite is widely known as a standard model of outdoor boots, but before the Danner Lite was born, most outdoor shoes that required durability were generally made of full leather. The Danner Lite was a revolutionary model in the outdoor shoe industry at the time, as it adopted Gore-Tex and was almost as durable as leather, but lighter in weight.
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Tough enough to be worn for a lifetime, and great to be able to have maintenance work done on them even if they deteriorate.
As a trail shoe, the Danner Lite was durable enough to be worn in bad weather. The leather upper requires a certain amount of daily care, but the aging process, which is a characteristic of leather, transforms them into shoes that can be worn for a long time. In addition, repairs such as wear and tear on the sole and deterioration of the stitching threads can be officially handled. This service also reflects Danner’s wish that customers will continue to wear the boots that have become familiar to their feet over many years of trails.
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