The fall and winter season is finally here! SSENSE, which deals in cutting-edge wear from around the world, is selling the latest AW collection as soon as possible. This time, we will focus on hoodies that you can expect to see in action in the coming months, and introduce a selection of hoodies that you can wear with a bang from the brands that are currently garnering attention!
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This year, too, “big” hoodies are cool!
The oversized clothing trend has been going on for several years. Based on research into the collections of various brands, it seems that this year too, hoodies with a size-up silhouette will become the mainstream. In terms of prints and other embellishments, the mood has changed a bit from designs with donned logos, and items with retro graphics and embroideries reminiscent of the 70s~90s are gaining momentum. In addition to the above points, we have picked out some of the hottest hoodies from brands that are likely to attract particular attention this season!
Balenciaga Hulk Hoodie
Balenciaga continues to attract attention for its free-spirited approach from all directions, including being worn as a performance outfit for Kanye West’s new album “DONDA” and featuring Justin Bieber as the advertising model for the new collection. Balenciaga. The latest hoodie features a bold print of the Hulk, also known by his Rolex Green Sub nickname. With Balenciaga’s collection, we can be sure that the movie design can be worn with pride. The hoodie’s oversized silhouette, which can be adjusted with an orthodox drawcord with dove-toes, is also very Demna Vasaria-inspired.
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AWAKE NY Plaid People’s Champ
A New York brand launched by Angelo Baku, who is in charge of communication visuals at SUPREME. While based on a New York style, the brand has a fresh air with a mix of all kinds of culture. The college-inspired hoodies are spiced up with a twist by mixing checkered patterns. The choice of the vibrant Republic of Korea as the production site is also a good point.
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HOPE Gray Hoodie
Frida Bard, who worked at Acne Studios for 13 years, is the creative director of this Stockholm-based brand that produces a simple, high-quality daily collection. The hoodies have a refined appearance with a Scandinavian design philosophy. The hoodie has a three-dimensional hood, a wide silhouette with a body width of 80cm in size 46, and the design detail of the sleeves with dropped shoulders.
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MARNI Spin Logo Hoodie
Marni has captivated every highly sensitive demographic, from industry professionals to street fashionistas. This logo hoodie with its black body and blue contrasting colors is just right for the playful spirit of adults. The logo’s spun print adds an accent to simple coordinates.
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