Casio’s famous “G-SHOCK” is known for its tough and stylish watches. In the active season, you can see many people at the beach or in the mountains with its colorful gear on their wrists. The “6900 series” is the most representative of the G-Shock models that are ideal for town use. Popular as the “third model,” this masterpiece is probably the most worn by G-Shock users. Let us introduce the reasons why the 6900 series has been loved throughout the ages and the many models that have established this unshakable position.
Suponsered by
Looking Back at the First Steps of the G-SHOCK 6900 Series on its 25th Anniversary
The 6900 series was first introduced to the world 25 years ago in 1995. The G-Shock overseas model “DW-6900-1V” released in February of the same year marked the beginning of its history. The case design was based on the round shape with front buttons that had been popular on the “DW-6600,” and the face design was inspired by the three indicators used on the “DW-5900,” a combination of the best of both worlds. (*The image on the left shows the 6600, and the image on the right shows the 5900.)
Soon after, the “DW-6900H” was released in Japan. The band of the watch was designed with the English phrase “G-SHOCK is dedicated to the soulfootinmotion” (“G-SHOCK is dedicated to the soulfootinmotion”) in mind of the “thrashers,” young people who loved snowboarding, skateboarding, and other side-sports that were a driving force in the culture of the 90’s. The watch was also designed with the English phrase “G-SHOCK is dedicated to the soulfootinmotion” (“G-SHOCK is dedicated to the thrasher”) in mind. (This G-Shock is dedicated to the soulfootinmotion)” in English, appealing to a young and active user base. As a result, this marketing campaign was successful, and G-Shock’s position as a fashion icon was assured. Later, the 6900 series was nicknamed the “three-eyed” watch, the same as the “DW-5900” to which it referred, and like the square models “5000” and “5600,” it became a standard long-seller.
Click here for details and to purchase
2/8GO TO NEXT PAGE
