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Appeal of the New Balance 998 (5): “An outsole derived from running shoes that reduces the burden on the foot.
The outsole of the 998, which was developed as a running shoe, has a tread pattern that delivers overwhelming performance on asphalt. The ground contact surface is flat, allowing for smooth foot movement when running. Naturally, you can also experience a comfortable kick when walking.
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New balance” is a brand that produces sneakers that are described as “like walking on clouds.
New balance” was founded in 1906 in Boston as a manufacturer of arch support insoles and orthopedic shoes for flat feet. As the brand name suggests, the company manufactured high-quality insoles that brought a sense of “new balance” to people who wore them. In addition to manufacturing insoles, in the early years, the company also produced orthopedic shoes based on a deep understanding of foot anatomy, orthopedics, and exercise physiology. In the 1960s, the company began manufacturing custom-made running shoes based on this expertise. The company is also famous for the episode in which Ralph Lauren exclaimed, “It’s like walking on a cloud. The models manufactured in the U.S. and the U.K. are hand-finished by craftsmen. Today, the brand offers a diverse lineup, from running shoes to off-road models.
Also, check out the article focusing on New Balance coordination at
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