Why are jeans enthusiasts so interested in ” hidden rivets?”

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Why are jeans enthusiasts so interested in " hidden rivets?"

Rivets were developed by ” Levi’s ” in the 1870s to increase the durability of jeans. Jeans with “hidden rivets,” in which the rivets are hidden, are gaining popularity among denim enthusiasts. Many of you may be wondering, “Why is it that just hiding rivets attracts so much attention? Why is it that just by hiding rivets, people pay attention to it? In this issue, we focus on the slightly maniacal “hidden rivets” and introduce the reasons why they are attracting attention and the story of their birth!

The ” hidden rivet ” is a valuable detail only found on vintage jeans, so it’s getting a lot of attention!

The main reason why “concealed rivets” are so popular is that it is a unique vintage detail that does not exist in the current version. It is said that this specification was introduced by Levi’s around 1937 and was used until around 1966. Therefore, enthusiasts pay attention to it as one of the materials to judge the age of vintage Levi’s. In jeans with hidden rivets, the rivets are hidden from the front, as shown in the image below, but when you look at the back side, you can see that the rivets are firmly driven in.

LVC 1954 501®︎

Incidentally, Levi’s invented the “concealed rivet” in the 1930s when ” Lee” introduced bar-tucked jeans to replace rivets. Lee noticed that rivets, which had been exposed on pockets, were damaging harness saddles and furniture, and sold jeans with the claim that bar-tucked jeans would be less likely to be damaged. It is said that Levi’s came up with the idea of using hidden rivets to counter this trend.

Today, the number of real vintage jeans with hidden rivets in good condition is quite small, and the price continues to rise. Even if you spend a lot of money to buy them, beware that they often deteriorate and become ruined after wearing them once. It is better to go to a reliable vintage store and check the condition of the actual pair before purchasing. If you like the ” hidden rivet ” design, you can choose from a selection of repro jeans.

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