What are the reasons for the popularity of Moncler down?

Moncler” is synonymous with luxury down jackets. It is a brand that has always been a hit in the fashion industry, not only for its explosive success in Japan a few years ago, but also because it is said to have popularized the way of wearing a down jacket with a suit. In this issue, we focus on Moncler and introduce its attractive specifications and standard models!

What is Moncler?

The brand was established by Rene Ramillon and Andre Vincent in 1952 in Monestier de Clermont, France. The brand name was coined by combining the words “Monestier de Clermont” and “Monestier de Clermont. At first, it was a company that handled equipment for mountaineers, but by inviting mountaineer Lionel Terray as an advisor, the company began full-scale production of down clothing.

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How Moncler Down gained worldwide recognition

In the early 1960s, the company developed its skiwear division, and in 1968, the French national team won the 1968 Olympics in Grenoble, France. In the early 1960s, the company developed its skiwear division, and in 1968, Moncler was chosen as the official clothing for the French national team at the Grenoble Olympics, making the brand known around the world.

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Moncler’s logo ” rooster ” was adopted from the Olympic Games

At the 1968 Winter Olympic Games (held in Grenoble, France), Moncler was selected as the official sponsor of the French Alpine National Ski Team and was worn by the French athletes. In fact, the Olympic Games were the catalyst for the French national bird, the ” rooster ” to become the symbol of Moncler and to be used as a trademark. The tricolor of ” red, blue, and white ” was chosen for the color scheme, and the sophisticated logo, instantly recognizable as a French brand, became well-known throughout the world.

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Moncler also starts to develop as a fashion brand in the 80’s

Moncler was also placed in select stores, and became recognized as a fashion item, especially in Italy. In the 1990s, the brand was loved by the upper class and began to reform itself to become more luxury oriented. In the 1990s, the brand began to reform itself to become more upscale, and designs with a strong sheen, such as shiny nylon, began to appear.

Moncler downwear in the 1980s nordstrom

Moncler is also active in collaborations with other brands

Generally speaking, down jacket brands tend to focus on outdoor specifications, but Moncler has a strong attitude as a fashion brand. As a sign of this attitude, Moncler is also active in collaborations with other brand designers. In Japan, Junya Watanabe and Mihara Yasuhiro, and overseas, Balenciaga and Thom Browne are representative examples. 2016, a collaboration model with Off White (OFF WHITE) that Virgil Abloh handles was announced, and an innovative design with a street taste added is attracting attention. The design with a street taste has been attracting attention.

Moncler and Off-White jacketonlinesale

Why did Moncler become a big breakthrough in Japan?

The Moncler brand became a big breakout hit in Japan in 2005 when actor Takuya Kimura wore Moncler’s EVEREST in a commercial. It is said to have been a catalyst. Down jackets with high heat insulation, tight silhouettes, and sophisticated designs, which were rare at the time, rapidly spread the style of wearing a down jacket with a business suit.

As the popularity of down jackets grew to an extraordinary level at the time, select stores began to carry them rapidly, and Moncler established directly-managed stores.

Moncler Everest z4kurd

What are the specifications behind Moncler’s popularity?

The appeal of Moncler is not only its high design quality, but also its high specifications. The beautiful silhouette & high heat retention performance of Moncler are also popular among stylish city dwellers. This section introduces the specifications and particulars for achieving ideal specifications.

Characteristics of Moncler 1 “Luxury down certified by the French Standards Institute

Moncler down jackets are made of high-grade white goose down and are certified as Cattle Flocons (4Flocons) by ANFOR, the French standard association.

To earn the Cattle Flocons (4Flocons), a product must meet strict certification standards in terms of air inclusion and insulation. Moncler has cleared the above criteria by using only feathers that have flown a certain amount of air using a special fan. The production volume is also limited because only a small amount of feathers can be extracted from each goose.

Characteristic of Moncler 2 “Shiny Nylon

Shiny nylon” is one of the symbolic details of Moncler’s down jackets. The shiny texture creates a luxurious and dressy impression. The Teflon coating not only looks good, but also prevents stains and maintains its quality in everyday life as well as in hard environments.

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The only current model that uses shiny nylon is the standard model ” MAYA “, but there is no doubt that it is an indispensable element when talking about Moncler.

Feature of Moncler 3 “Tight silhouette realized by gram by gram down distribution

The amount of down used for each part of the down is strictly determined in grams, and each piece is manufactured by craftsmen one by one. Generally, down jackets often have a tendency to be “bulky and overly voluminous,” but Moncler’s down jackets are designed to have a tight silhouette that follows the body by precisely adjusting the amount of down after calculating the silhouette. The most important thing to keep in mind is that the jacket is designed to be worn with a comfortable fit, and the sleeves are designed with a raglan line to keep the down from puffing up the shoulder line.

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Moncler Men’s Brand Line

Moncler offers a variety of lines, but here are some of the brand lines that should be kept in mind for men.

moncler brand line “MONCLER

The most basic line with the longest history. It has a strong casual taste and offers a wide range of colors for each item.

moncler brand line “MONCLER Grenoble

The name of the line was derived from the French village ” Grenoble,” which was founded in 1952, and the line was launched in 2010. It features designs that evoke the elegant era of the upper class who enjoyed ski wear and snow sports.

MONCLER brand line “MONCLER Gamme Bleu

This is the first men’s line with Thom Browne ( THOM BROWNE ) as the designer, and is more expensive than the main line. Gum Blue means ” blue line ” in French. The style is based on the ” American traditional ” that is characteristic of Thom Browne. The line is also popular in Japan, with a wide variety of items that are useful in business situations.

MONCLER brand line “Limited collaboration collection line

Since 2011, Moncler has collaborated with designers of other brands for limited seasons to present their collections. In the past, the brand has collaborated with many top Japanese designers, including Chitose Abe of sacai, Yasuhiro Mihara of Mihara Yasuhiro, Yosuke Aizawa of White Mountaineering, and Hiroki Nakamura of VISVIM, etc. The initials of the brand or designer follow MONCLER. The brand name MONCLER is followed by the initials of the brands and designers. For example, VISVIM was presented as MONCLER V and sacai as MONCLER S.

MONCLER V lookbook perriardheinrichs

Moncler store information

Since 2011, Moncler has opened a directly managed store in Minami-Aoyama, not far from Omotesando Station. The store carries the entire Moncler line except the kids’ collection, and also offers items exclusive to the Aoyama store, so if you are considering Moncler, you should check it out.

Address: 3-16-9 Minami-Aoyama, Minato-ku, Tokyo
Tel: 03-3405-1952
Hours: 12:00 – 20:00, open year-round

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Introducing Moncler’s most iconic down jackets

Moncler also changes its designs every year in line with trends. In this issue, we introduce some of the most representative down jackets released this year that form the core of the collection.

Moncler’s representative model “MAYA”.

A classic Moncler model. The ” HIMALAYA ” model is made into a slim silhouette for town use. It is made of Moncler’s characteristic shiny nylon and kept basic. This model is suitable for those who want a basic Moncler model, as it goes well with business styles and sporty outfits. ▶︎Click here for details and purchase of “Maya

A typical Moncler model “BRIQUE

This model is basic, but has a design that looks like a thin blouson in the inner layer. The inner layer, which is detachable, is shiny and contrasts with the matte texture of the outer layer. This model is good for those who want to enjoy the feel of the shiny nylon material, although the surface is not so shiny. ▶︎Click here for details and purchase of “Brik

Moncler’s representative model “Cluny” (CLUNY)

This model has a slightly longer length with fur. The hood and down are each removable. Double-layered construction with a button fly over the front zipper prevents cold air from entering from the front and gives the impression of a coat. The large storage pockets make it highly practical as well. ▶︎Click here for details and purchase of “Cluny

Moncler’s representative model “RYAN

This model is made of wool material with a switch. The wool material has a silky sheen and gives an elegant impression. The model has a rounded hem and the logo patches on the sleeves have been changed to a more subdued design, giving it a subtle sense of fun. ▶︎Click here for details and purchase of “Ryan