Brand Campaign “DISCOVER” Launches Focusing on Adidas’ Classic Sneakers

The King of basketball shoes “SUPERSTAR”, a favorite of many NBA players

The “SUPERSTAR,” introduced in 1969, is the king of basketball shoes and a favorite of many NBA players. Since 1983, the SUPERSTAR has been known as a sneaker with a deep connection to music culture, as seen in the Hip-Hop scene, where the style of wearing the shoes without laces and with the shoe tongue pushed out became popular. The sneaker is known as a sneaker with deep ties to music culture. In the “SUPERSTAR” look, which allows for unconventional and free styling, the rapper 5lack is shown with basketball and street elements scattered in the background. With a background sprinkled with street elements, he wears tracksuits in a sporty and classic style, or a playful and cool look with the “SUPERSTAR” sneakers. The cool look expresses the charm of ” SUPERSTAR “.

Click here for details of “SUPERSTAR” worn by 5lack