Brand Campaign “DISCOVER” Launches Focusing on Adidas’ Classic Sneakers

Adidas is proud to announce the brand campaign ” DISCOVER ” for the classic sneakers “STAN SMITH” and “SUPERSTAR”. The campaign model is Kiko Mizuhara. The campaign models are Kiko Mizuhara and 5lack.

Special “DISCOVER” campaign look by Kiko Mizuhara and 5lack now available

Under the campaign message of “Explore diversity and discover your own unique style (DISCOVER),” Adidas is presenting the various expressions of the classic sneakers “STAN SMITH” and “SUPERSTAR” in combination with styling. The campaign is currently being presented with various expressions of the classic sneakers “STAN SMITH” and “SUPERSTAR” along with their styling. The campaign is being presented by Kiko Mizuhara, a model with a deep connection to fashion and culture, who embodies the brand’s appeal, and The campaign features model Kiko Mizuhara, who is deeply connected to fashion and culture and embodies the brand’s appeal, and rapper 5lack, who continues to be active in the music and street scenes with his solid style.

In the campaign look, Kiko Mizuhara wears “STAN SMITH” and 5lack wears “SUPERSTAR” in a worldview that recreates the sports and culture that each sneaker originated from. The campaign will present a new styling that will add color to the summer season. Through the campaign, we hope that people will discover their own unique style from a variety of styles, the breadth and depth of classic sneaker styling, and the adidas originality. The campaign expresses various ” DISCOVER ” styles, including your own personal style, the breadth and depth of classic sneaker styling, and the history of the adidas ORIGINALS brand.