All Bellstaff stores will launch the second installment of the “Custom Patch Project “ on April 9 (Mon.), allowing customers to freely choose patches to be attached to their jackets.
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Custom Patch Project” is the second installment of the “Custom Patch Project,” offering four types of patches to choose from.
Since October 2017, Bellstaff has been offering semi-custom order service, in which customers can choose patches to be attached to their jackets at their discretion, at all stores in Japan. In the previous season, only waxed cotton jackets were available, but from this season, in addition to jackets, T-shirts and denim are also available. From the 2018 SS collection “Paris to Dakar,” four types of patches are now available, including designs inspired by sponsor advertisements of the time and hand-painted motorbikes. The motorcycle motif and the star motif are available in two colors. The motorcycle motif and star motif are available in two colors.
7,400 yen per item (excluding tax) *Patches include processing fee *Delivery time: 2 to 3 weeks
The “Custom Patch Project” is based on BEAT GENERATION’s “unique style
From the 50s to the 60s, an era that celebrated shining individuality led by people known as the BEAT GENERATION. British bikers wore patches and pin badges on their jackets, inspired by the rocker style, and formed an iconic and original fashion style. The style that did not follow the latest fashions was the “fashionable” style of the youth of the time. This style, which did not follow trends, gained enthusiastic support from the youth culture of the time. It was truly a time when “being different” was cool. Today, while accepting popular culture, people are diversifying and seeking an identity that goes beyond the concept of individuality and proves one’s existence. Tattoos and nail art may be one way of expressing one’s existence. It is against this backdrop that Belstaff’s “Custom Patch Project” seems to have started.
Contact: 03-6263-9978 (Belstaff Ginza Store)
Official Belstaff Web site ゙Site: WWW.BELSTAFF.JP
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