Oh My Glasses TOKYO, an original eyewear brand, has released six new models for the 2017 fall/winter collection, with the first three models going on sale at the online store and directly-managed stores from September 1, 2017 (Friday).
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Visual theme is ” Scenes from Everyday Life
To coincide with the release of the new collection, a new visual based on the theme of “everyday scenery” was unveiled. The new visuals dramatically express the scenes of everyday life woven by people and the courage and hope that lurk in them, centering on cuts that capture moments when people of various ages, genders, and backgrounds happen to be at a café. The photographer is Jun Okada, who works for fashion magazines and advertisements.
The novel “The Alchemist: The Boy Who Traveled the Dream,” which one of the models is holding in her hand, is interwoven with the message of hope: “Even if you are lost and confused, as long as you keep your will and keep asking your heart, the way will surely open up and the wheel of destiny will begin to turn. Each cut is made into 11 stories that resemble scenes from a movie.
Introducing the three first-launched models!
The three new models, which will go on sale first, are metal frames made of beta titanium for lightweight comfort. All models are available in five colors, and the two models “PATRICK” and “LIA” also offer sunglasses in four colors. The double bridge “PATRICK” has a basic form with added individuality. All of them are unisex collections that can be worn in various scenes of daily life. All on sale on September 1 (Fri.)
Oh My Glasses TOKYO PATRICK
Metal frames, 5 colors + 4 colors of sunglasses, price for standard lens set: 17,000 yen (tax not included)
Click here for details and purchase
Oh My Glasses TOKYO LIA
Metal frames, 5 colors available + 4 colors of sunglasses, standard lens set priced at 17,000 yen (tax not included)
Click here for details and purchase
Oh My Glasses TOKYO REGGIE
Metal frames, available in 5 colors, standard lens set price 17,000 yen (tax not included)
Click here for details and purchase
What is Oh My Glasses TOKYO?
Oh My Glasses TOKYO” is the main brand of original eyewear developed by Oh My Glasses Co.
Since its launch in 2015, the company has continued to produce a universal lineup of eyewear while consistently focusing on providing high quality at affordable prices, handcrafted by artisans in Sabae, Fukui Prefecture. They continue to produce a universal lineup of eyewear. ▶︎Click here for the official Oh My Glasses TOKYO website
