15 brands that are regulars at the Pitti Uomo

Pitti Uomo is a place for business negotiations and presentations from the brand’s perspective. Brands that do not achieve the expected amount of business negotiations in relation to the cost of exhibiting or that do not attract the desired attention will be eliminated. It is no exaggeration to say that a brand that has been exhibiting at Pitti for many years is proof that it continues to receive a stable and high reputation from buyers, journalists, and other people in the fashion industry around the world. Therefore, with the cooperation of the Pitti Immagine Association, we would like to introduce brands that have been exhibiting at Pitti for a stable and long period of time.

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Pitti Familiar Brand 1Belvest

First, we will introduce “Belvest,” a luxury suit brand representing Italy, founded in Padova, Italy in 1964 and known as a purveyor to top lawyers, bankers, and doctors since it presented its collection at Pitti in 1972. It is a venerable brand that has been a member of the Classico Italia association since its establishment. It is also handled in Japan, and its outstanding tailoring, which has been undertaking the manufacture of ready-to-wear jackets, suits, and coats for Hermes, Burberry, and other prestigious brands, can truly be called “the ultimate in machine-made.

Check out Belvest’s products

Pitti Familiar Brand 2FRAY

The history of the FRAY CAMICERIA brand dates back to 1962, when the company was founded in Italy. It is a camicheria (shirt shop) belonging to the Classico Italia association, and is characterized by its high quality shirt production with attention to detail. While respecting traditional Italian tailoring techniques, the company offers styles that match contemporary fashion, and the delicate items produced by the fusion of handwork and sewing machines are still loved by customers today.

Check out FRAY’s products

Pitti Familiar Brand 3KITON

The luxury brand that can be called the pinnacle of the Neapolitan tailoring that Ciro Paone from the famous family of the highest class fabric merchant established in Naples in 1968, and ” KITON “. Neapolitan tailoring” in the suiting industry refers to what the tailors in Naples have built up through friendly competition with their own techniques and designs. The company pays thorough attention to fabrics, using the highest quality materials and Neapolitan tailoring to provide beautiful items that are truly worthy of the term “craftsmanship. With the finest fabrics and excellent craftsmanship as its foundation, the brand is a regular at Pitti, with many designs that meet today’s needs while preserving tradition.

Check out Kiton’s products.

Pitti Familiar Brand 4BRUNELLO CUCINELLI

Founded by Brunello Cucinelli in 1978, this luxury brand is known for its high-quality cashmere products. After moving its headquarters to the depopulated village of Solomeo, Brunello Cucinelli began to employ local people. The unique management approach of working together with the local community has been successful, and the brand has grown to be loved by people all over the world. Based on the concept of “sports chic luxury,” the brand offers not only clothing but also a wide range of lifestyle goods made mainly from cashmere. The brand’s color cashmere has been a big hit, and the Pitti exhibition halls are lined with sophisticated displays of color and elegance with a sense of discretion.

Check out Brunello Cucinelli’s products.

Pitti Familiar Brand 5HERNO

HERNO is an Italian luxury brand founded by Joseppe Marenzi in 1949. Although HERNO now has a strong image of down jackets, it started out as a raincoat brand. The brand has evolved to the present day by fusing high-tech materials without destroying the world view of Italian classicism. The brand is also active in technological innovation, and pioneered the use of highly functional sports and outdoor materials such as Gore-Tex in Italian classics.

Check out HERNO’s products.

Pitti's Familiar Brand 6Paraboot

Paraboot is a traditional shoe manufacturer founded in France in 1908. The company was founded in 1908 when shoemaker Remy Richard Pompère acquired a method of making rubber soles using natural latex, which he encountered during his stay in the U.S. Paraboot has remained unchanged since its founding. Paraboot’s traditional manufacturing methods have remained unchanged since the company’s inception, with handmade products made using more than 150 handcrafted processes. The company is also the only leather shoe manufacturer in the world that has earned a reputation for its unique rubber soles, which are manufactured in-house. While many items are designed in a fusion of tradition and innovation, Paraboot has established itself with universal designs that are not influenced by trends and can be worn by all ages.

Check out Paraboot’s products.

Pitti's Familiar Brand 7JOHN SMEDLEY

JOHN SMEDLEY is a long-established British knitwear brand founded in 1784. Using the finest natural materials such as Sea Island cotton, merino wool, cashmere, and silk, the beautiful and lightweight fine gauge knitwear spun with the high skills and knowledge of craftsmen has been highly regarded around the world for over 240 years.
The company’s sincere craftsmanship built up over its long history has earned it the prestigious title of ” Royal Warrant,” a proof of the Royal Warrant of the United Kingdom. The company continues to produce the world’s finest knitwear in the world’s oldest factory, which has been registered as a World Heritage site since its establishment.

Check out John Smedley’s products.

Pitti Familiar Brand 8FEDELI

FEDELI is an Italian knitwear brand born in 1934 and a pioneer in introducing MADE IN ITALY quality to the world. The brand is characterized by its high quality manufacturing, which combines handwork by skilled craftsmen and traditional techniques using knitting machines from the 1960s. The brand also offers comfort and “genuine” value through the use of carefully selected materials and advanced technology. In particular, cashmere knitwear is the brand’s signature item, and in addition to knitwear, the brand offers a total look for the high-end market, including jackets and coats. The brand is highly regarded throughout Europe for its lustrous Italian colors and sophisticated silhouettes.

Check out Fedeli’s products.

Pitti familiar brand 9GALLOTTI

Founded in 1965 by Gallotti with his experience in tailoring and shoemaking, the brand boasts very rich experience and tradition in the field of outerwear. With an emphasis on “pure Italian made,” the brand embodies to this day a perfect blend of strong values, product quality, tradition, research, and innovation.

Pitti Familiar Brand 10PAUL & SHARK

Founded in 1975, PAUL & SHARK is a world-renowned Italian luxury brand. It has a history of starting as a knit factory and used to produce knitwear for maison brands. Later, inspired by the world of the sea, including yachts, PAUL & SHARK was born.
PAUL & SHARK was born from the inspiration of the nautical world, including yachts, and the outstanding technology and material development capabilities of the company’s own factory cultivated through knit production. Furthermore, thorough quality control has realized a wide range of lineups from sportswear to luxury wear. In addition to the appeal of its timeless designs, the technical fabrics developed in-house are the most attractive feature not found in other brands. The company has its own yachting team, and has been constantly updating its products by developing original materials with waterproof/heat retention and other functional properties required in yachting sports, which are said to be the toughest in the world. The company’s strength lies in the elegance and freshness of details created by incorporating technical fabrics into casual and luxurious designs.

Check out PAUL & SHARK’s products.

Pitti Familiar Brand 11Stefano Ricci

Stefano Ricci was founded in 1972 in Florence, Italy by designer Stefano Ricci and his wife Claudia. Stefano Ricci is a prestige brand. The brand takes pride in “Made in Italy” and traditional sewing techniques, and the “pleated tie” created in 1994 is especially highly valued. The pleated tie is called “a work of art in the form of a necktie,” and is characterized by hand-made silk prints and delicate pleats. In addition to ties, the company also offers shirts, jackets, and accessories. Materials range from silk to leather, and the company contributes to local culture by preserving tradition while incorporating new ideas.

Check out Stefano Ricci’s products.

Pitti's Familiar Brand 12GRAN SASSO

GRANSASSO was founded in 1952 by four brothers. A leading knitwear manufacturer that does not use any distinctive marks or logos, but instead follows the motto ” Quality speaks for itself in every collection. Incorporating everything from traditional basic designs to seasonal trends, the company offers products that satisfy all age groups, and has also developed a line for the younger generation.

Pitti Familiar brand 13Roberto collina

Check out Roberto collina’s products.

Pitti's Familiar Brand 14BARRETT

BARRET was founded in 1917 by Sir John Richardson Barrett, a leather factory owner in east London, and longtime Emilia shoe store The shoe brand was founded in Parma by Zanlari e Tanzi. Barretto is one of Italy’s oldest and most renowned shoemakers, with an archive containing over 80 lasts ( shoe shapes ) and 3,500 different models.

Pitti's Familiar Brands 15GIMO'S ITALIANA

GIMO’S ITALIANA was founded in 1968 as a family-run workshop specializing in the production of leatherwear for men and women. The company was established in 1968 as a family-run workshop specializing in the production of men’s and women’s leather goods, and became the present company in 1975. Since the beginning, the company has focused on high quality materials and production, remaining faithful to traditional Italian leather goods manufacturing methods while flexibly adapting to the most innovative trends in the fashion world. The company has always followed a strategy of combining high quality raw materials ( leather, shearling, fabrics, etc.) with modern cuts and innovative styles.